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Sometimes online stores get too artsy with their website designs. Some use color schemes that can send wrong signals to the shoppers, while others use flash animations that slows down the browser of the shopper. Creating these elements make a website look very attractive but resolve the usability issues which are of utmost importance for increasing conversions.
Here are four tips on how to turn visitors into potential customers and increase your conversion rates by using simple design strategies.
Make your shopping cart visible
When a consumer adds a product to the cart, he/she wants to have the peace of mind that the product was actually registered. Thus, somewhere on the page during the shopping process, your online store must have an area listing the number of products in the consumer’s cart and other useful checkout information. Having the checkout data readily available and visible even helps ease the transition to check out from online shopping. No matter where the consumer finishes shopping, it is essential to have a link back to the checkout page. However, it is not enough to have shopping cart information on the page. It must pop so that it is easier to find.
Optimize the ‘add to cart’ button
Customers and visitors to the site have been seen to respond differently to action buttons. For example, very few people respond to action buttons that says, learn more, more details or read more. Customers hardly react to indirect add-to-cart buttons. What I have experienced is, call to action buttons that says buy now or get started elicit more positive response from online shoppers. Coloring is even an essential design element. Use colors, which flow with the color scheme of your website.
If you’re a writer who can string words together and express ideas that are interesting or entertaining, there’s a very good chance you’ll be able to rule the Internet by becoming a blogger. Before you begin your quest for domination, you should make sure you have a good understanding of what you need to do and what you should avoid. Luckily for you, we have a list of advice and tips that will help you rule the Internet with your words.
Tips for Bloggers who Want to Get Huge
Here are some specific tips for bloggers who want to go all the way and become super popular A List bloggers online.
Tweak Your Blog – Whether you use WordPress, Drupal or something else entirely, if you want to be a blogging star, you’re going to need to have a good website. This means understanding your target audience and what they’re going to want from your blog. The good news is that it’s never been easier to set something up online that looks great and works well too.
Be Social – Writing a blog post or article is fine on its own, but if you really want to take over the Internet, you’re going to need to get social. This means posting to Facebook, Twitter, Google+ and other places. Just make sure you’re not automating the posting because this can really turn off potential readers, fans or followers. Take the time to come up with good reasons they should check out your content.