7 Effective Digital Marketing Strategies that Businesses Need to Incorporate in their Day-to-day Operations

The worldwide web has tremendously changed how businesses are built and promoted. Today, entrepreneurs have access to numerous resources that are instrumental in furthering their business endeavors. Digital marketing is part of these easily-accessible online resources. The following tips focus on seven effective digital marketing strategies you can adopt as an entrepreneur.

1. Responsive Web Design
All aspects of digital marketing are geared towards generating traffic to your company’s website. The website should have a responsive design for accessibility on devices such as tablets, smartphones, and PCs. Hire a web designer for this job. According to Forbes Magazine, about 42 please percent of web traffic cones from handheld devices like smartphones and tablets. Your web page should have easy navigation bars. It should also allow visitors to reach you by clicking on an email address or phone number.

2. Content Marketing

Content marketing is a versatile, useful, and incredible digital marketing strategy that you can use to inform your customers concerning your services or products. Your company should also comprise of dedicated sales professionals for this job. Recruit sales personnel based on their experience in executing effective marketing strategies.

The sales professionals should undergo quality sales training on a yearly basis to familiarize themselves with the ever-changing digital marketing trends. This training also enables them to adopt best practices, set realistic goals, sell efficiently, and have less turnover in sales. Their mandate is to present the content in the form of eBooks and whitepapers. These media should be availed online for clients to download and learn more about your enterprise.

3. Personal Branding
This strategy involves letting customers know who you are and what drove you to entrepreneurship. A large number of successful businesses out there are recognized by entrepreneurs who lead them. Branding yourself enables you to network, meet, and form partnerships with other visionary leaders.

4. The Conversion Process
As an entrepreneur, it is mandatory for you to understand the conversion process when you indulge in digital marketing. This process helps your brand to get maximum value from every webpage visit. For instance, if you own an ecommerce website, ensure that customers get new products and exciting deals every time they visit.

5. Search Engine Optimization (SEO)
SEO is one of the most effective tools for digital marketing since it is used to improve the visibility of a particular brand on search engines. Products or services sold via your website are likely to sell fast when your brand is visible in search engine results. Your brand’s search engine ranking is influenced by your content development strategy and technical structure of your website. You can use a local SEO approach such as the “Google my Website” feature offered by Google.

6. Email Marketing
Email marketing is the cheapest online marketing strategy you can use to let customers know about your products, services, and exciting deals. All you need to do is collect subscribers from your social media accounts and existing customer base. Create email newsletters on daily, weekly, or monthly basis targeting your clients. Include hyperlinks of new deals, products or services to drive traffic to your website.

7. Social Media Marketing


Social networking sites make the Internet an exciting place to visit regularly. These sites facilitate communications between billions of users daily. You should own at least three social media accounts for your customers to keep abreast with your enterprise’s progress. Use these accounts to drive traffic to your website by posting links to innovative and new services and products. Respond to customers’ feedback on the sites using positive language to maintain your brand’s reputation.

For you to get the most out of digital marketing, you must be at par with the emerging marketing strategies. As a businessperson, you need to form a habit of learning new ways on how to improve your company’s marketing strategies. You will achieve this objective by maintaining an active online presence. Interact with expert marketers both online and offline with a goal of learning more from them. Try new things regularly to increase the popularity of your business on the web.

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

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