Tag Archives: search engine marketing
Facebook Launches Verified Accounts: Nicknames and Pseudonyms Now Allowed
By DAVID ANGOTTI at Search Engine Journal
Facebook, which has been built on the premise of people using their birth names rather than pseudonyms, will soon allow prominent public figures and celebrities to use a nickname instead of their real name. In the past, Facebook has had a “real name policy” that has required users to only use their real birth names. Starting today, verified accounts will be allowed to use pseudonyms in lieu of real names.
For example, Marshall Bruce Mathers III will no longer have to use his birth name and can now use his stage name of Eminem on his Facebook profile. In addition, he could choose to have both his real name and his stage name displayed in the following format: Marshall Bruce Mathers III (Eminem) However, prior to using his stage name or changing the display preference, he would be required to verify his Facebook account.
To verify the Facebook account, a user is required to upload a scanned form of photo identification. The verification process requires either one government issued photo ID (passport, driver’s license, or similar) or two other forms of photo ID (school or work ID). After Facebook has verified the account, the company will permanently delete the file containing the scanned images of the ID.
9 Audiences Your Content Marketing Should Address
By MELISSA FACH at Search Engine Journal
Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sales copy to help you convert you have to write for multiple demographics and audiences at the same time. To make a sale or to pick up another fan you have to create trust and the best way to create trust is to meet the particular needs of the reader.
My background is in Psychology and I use that background to enhance our client’s marketing efforts. Whether it is content, web design and development, social media or paid search everything is based around how to create trust and reach multiple, broad audiences.
You have to cover your bases in each page or post and when I write I try to cover 9 bases. I have written about this before, but the SEJ audience has not seen it so I am going to review it again.
No More Panda Update in 2011 : Google Announces Panda Updates Will Resume “Next Year”
By TODD BAILEY at Search Engine Journal
Google announced via Twitter that Panda Updates have ceased for 2011 and will resume after the New Year. Perhaps this is an early Holiday gift to webmasters that need to cultivate content and links on their existing webpages. The last update came in November and all have been considered “minor” updates, each time affecting less than 1 percent of all searches. It’s important to understand, however, that with over 12 billion searches each month that is still 100,000 effects.
Are you Being Outranked by a Spammer? , Are Spammy Sites Ranking Better Than Yours?
Posted by Kenny Martin at SEOMoz
What do you do when you are being outranked by a spammer? It’s one of the most frustrating things that an SEO can face, but before jumping to conclusions it’s important to understand what exactly is happening.
In this week’s Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. Let us know your thoughts on this challenging problem in the comments below!
SEO Video: Live Q&A with Matt Cutts for 45 Minutes
By MELISSA FACH at Search Engine Journal
It is the weekend and that means you might have 45 minutes to be entertained and get great tips from the fabulous Matt Cutts. This video is a recording of a live Q&A on September 21, 2011. If you haven’t seen it you may want to sit back, relax and maybe take some notes.
