By Chris Crum at WebProNews
Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords stuffing, so if you’ve been doing this and getting away with it in the past, there’s a good chance the update took you down a notch.
Specifically, Google’s Matt Cutts said the update “will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. Avoiding keyword stuffing has long been one of these guidelines. The guideline says, “Don’t load pages with irrelevant keywords.”
Google has a page about this in its help center, where it elaborates a little more. Here’s what Google says, verbatim, about keyword stuffing there:
“Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
By Chris Crum at WebProNews
There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand close to its chest.
“While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics,” Google’s Matt Cutts said in the announcement of the update.
He also said, “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”
By Danny Goodwin at Search Engine Watch
Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates.
The main purpose of the Penguin update is to put a deep freeze on web spam in Google’s search results. By extension, a big piece of that web spam appears to be links from low-quality networks.
By Danny Sullivan at Search Engine Journal
Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own.
What Was Penguin?
The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s when people do things like “keyword stuffing” or “cloaking” that violate Google’s guidelines. To learn more, see these pages:
Is Penguin Fully Live?