Is there a new algorithm update of Google coming soon? Will Google Officially name it as Google Zebra Update?
Seems Google is now dealing with different animal names for their updates to protect endangered species, including Panda, Penguin, but is it worth enough to consider Zebra as an endangered animal and giving it’s name to it’s new update.
Or, it is just a rumor spreading all over the internet from yesterday that Google is going to roll out new update with name as “Zebra Update”.
Will Google Zebra Hit Social Marketing?
Will it work against spam content?
Will it Wipe All Websites Off From The Web?
Or something else is there in Google’s mind?
Recently, a certain search engine’s algorithm updates have not been so nice to most of the web. These Agents of G.O.O.G.L.E (yes I’m a Marvel fan!) arrive quietly, then tear relentlessly through the fabric of our very SEO souls! And what makes these updates even more frightening (and creepy) is these kill shots come in the form of cute and cuddly animals. I mean who would be afraid of a cute little Penguin…awe…or that cuddly Panda? And when was last time crowds ran screaming “The Hummingbird is coming…run for your lives!”? Never!
By Chris Crum at WebProNews
Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords stuffing, so if you’ve been doing this and getting away with it in the past, there’s a good chance the update took you down a notch.
Specifically, Google’s Matt Cutts said the update “will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. Avoiding keyword stuffing has long been one of these guidelines. The guideline says, “Don’t load pages with irrelevant keywords.”
Google has a page about this in its help center, where it elaborates a little more. Here’s what Google says, verbatim, about keyword stuffing there:
“Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
By Chris Crum at WebProNews
There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand close to its chest.
“While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics,” Google’s Matt Cutts said in the announcement of the update.
He also said, “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”
By Danny Goodwin at Search Engine Watch
Are you angry and looking for answers about why your rankings vanished after Google released its Penguin update? One common factor thus far appears to be the signals of links that are pointing to your website, early analysis indicates.
The main purpose of the Penguin update is to put a deep freeze on web spam in Google’s search results. By extension, a big piece of that web spam appears to be links from low-quality networks.