Tag Archives: social media marketing
Internet marketing is quite popular these days. It is one way in which you can make money on the internet. To different people, internet marketing can mean different things. At one point of time, online marketing was just limited to having a website and placing banners. But today online marketing has emerged into a broader category. It depends on a particular business if it wants to include internet marketing in its marketing strategy. However a lot of businesses these days are simply dependent on this form of marketing.
Objectives of Internet Marketing
Internet marketing is used to attain a few objectives, which are as follows:
- Communicating a company’s message
- Conducting research
- Selling goods and services and advertising online
Components of Internet Marketing
Setting up a website is a component of Internet Marketing. It comprises of texts, images, audio and video elements that can convey the prospective as well as existing clients about the company features, benefits, as well as services. The website can also provide an added facility to directly sell services online. You can take your website just as an offline brochure as it can help establish the identity of your business.
How to Use Social Media to Drive your Business?
Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition, higher conversion rates, increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for.
Social media marketing is progressively essential resource for organizations to get found by and connect with potential purchasers on the web. Facebook is a device for connecting individuals with everyone around them. What’s more, as with any social networking site, marketers have a chance to utilize Facebook to extend their online foot shaped impression and draw in with clients directly. These days what the individuals are doing, going to Google and social networks for answers to their diverse inquiries and needs. One of the reasons Facebook is successful is the personal connection you can make with people.
What you think about utilizing Facebook for marketing to drive genuine business results. This question makes sense. Facebook is a social utility for connecting individuals with people around them – friends, family, colleagues, or just others with comparable diversions. Facebook permits users to interface and offer information in a mixed bag of ways. Facebook has more than 500 million dynamic users and that number keeps on growing steadily. It is the third most website in the world and the social media site in the world. So anyone can easily market their product or service through facebook. They can easily reach their product to the whole world.
The primary business objectives for utilizing facebook is to get found by individuals who are hunting down your items or administrations, to unite and connect with present and potential customers, to make a group around your business and to advance other substance you create. On Facebook, Profiles are implied for individuals and Pages are implied for organizations. To completely connect with and influence Facebook’s highlights, you ought to create a personal profile.
A website conversion rate plays an important role to identify its growth and future scope. If you haven’t cared about it yet then it’s time to check your website conversion rate. If your site has monthly 50,000 visitors with bounce rate of 75%, avg. time on site is 2 mins and only 100 visitors are purchasing products your product then the Conversion rate is 0.2%, which is really poor.
Conversion Rate = (No. of visitors*/ Total no. of visitors) X 100
* who purchased the product
Now the question arises that how to improve the conversion rate? Some of the best possible methods to increase the conversion rate are listed here.
- Increase the quality of the landing page
- Engage Your Customers
- Start Upselling
- Social Engagement
- Add reassurance copy
- Add Credibility
- Replace block of text with bullet points
- Recommend Popular Related Products
- Many more…
The rest of the methods in detail are available in the below infographic: