Category Archives: Web Design
Sometimes online stores get too artsy with their website designs. Some use color schemes that can send wrong signals to the shoppers, while others use flash animations that slows down the browser of the shopper. Creating these elements make a website look very attractive but resolve the usability issues which are of utmost importance for increasing conversions.
Here are four tips on how to turn visitors into potential customers and increase your conversion rates by using simple design strategies.
Make your shopping cart visible
When a consumer adds a product to the cart, he/she wants to have the peace of mind that the product was actually registered. Thus, somewhere on the page during the shopping process, your online store must have an area listing the number of products in the consumer’s cart and other useful checkout information. Having the checkout data readily available and visible even helps ease the transition to check out from online shopping. No matter where the consumer finishes shopping, it is essential to have a link back to the checkout page. However, it is not enough to have shopping cart information on the page. It must pop so that it is easier to find.
Optimize the ‘add to cart’ button
Customers and visitors to the site have been seen to respond differently to action buttons. For example, very few people respond to action buttons that says, learn more, more details or read more. Customers hardly react to indirect add-to-cart buttons. What I have experienced is, call to action buttons that says buy now or get started elicit more positive response from online shoppers. Coloring is even an essential design element. Use colors, which flow with the color scheme of your website.
Website designing is technical and creative work in the information & technology field by the designers, which helps the information to get represented most appealingly. Website designer needs to be very conscious about all the technical and non technical aspects of the website designing. Website designing is the art of placing text, graphics and other website elements in the most striking way to catch the attention of internet users.
It is all about design of the website, which works to attract the visitors in first glance, but also there are many responsible factors of good website designing. A well-designed website is not only produce a beautiful visualization, but also functions fast to ease the user. The common goal of any designer is to attract the visitor and to retain him/her for long as possible on the page. According to intellectuals of the web, most of the internet surfers use to surf the web without any aim, so your website design should be enough appealing to make the visitor spend as much as time on your website. There are certain things, which a good professional website designer keeps in mind before designing any website.
The balance of images, text and other stuff on the website should not exceed to a certain limit as heavy web page takes more than average time to download, according to researches an average time of staying of any visitor on the page is about six to eight seconds, so easy & quick downloading is the first priority of every common internet user. Text must be easy to read, appropriate text size, text color, and background color makes the stuff easily readable. Designing of the web page is intelligence that makes the visitor so busy in moving further through good navigating system, which does not allow visitor to think for next step, he should experience the flow of moving further frequently. Following a professional designing intelligence, a good web designer use to avoid more banners on web page and exclude them from designing plan, as according to web intellectuals and researches people does not like more banners on the page.
Explaining SEO, Role by Role (SEO for CEO, CTO, Web Designer, Web Developer, Sales Manager, Content Editor..)
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:
- Their role: a description of their position within the company and their responsibilities.
- Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
- Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.
In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs that will demonstrate to them the ongoing effect they are having on the project, how it has benefited the organisation as a whole, and (for bonus points) how their role has benefited from SEO success. Inspiring people in this way leads to their ongoing commitment, and a successful organisation full of motivated, happy people.
- Their role: Responsible for the whole company; interested in the ‘big picture’ and needs to be able to justify decisions and costs to the board and shareholders.
- Persuade them: SEO gives a competitive advantage in attracting visitors and customers. Though it requires an initial push of effort, and ongoing resource, the work will show a demonstrable ROI, they’ll be provided with regular figures for the board about the profit generated by SEO efforts.