Category Archives: Web Design

Creating the Right Homepage for your International Users : Google Webmaster Guidelines

If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages. For instance one page for US and english-speaking visitors, and a different page for France and french-speaking users. While we have information on handling multi-regional and multilingual sites, the homepage can be a bit special. This post will help you create the right homepage on your website to serve the appropriate content to users depending on their language and location.

There are three ways to configure your homepage / landing page when your users access it:

  • Show everyone the same content.
  • Let users choose.
  • Serve content depending on users’ localization and language.
Let’s have a look at each in detail.

Show users worldwide the same content

In this scenario, you decide to serve specific content for one given country and language on your homepage / generic URL ( This content will be available to anyone who accesses that URL directly in their browser or those who search for that URL specifically. As mentioned above, all country & language versions should also be accessible on their own unique URLs.

Top 4 eCommerce Website Designs Tips for Increasing Conversions

eCommerce Website DesignSometimes online stores get too artsy with their website designs. Some use color schemes that can send wrong signals to the shoppers, while others use flash animations that slows down the browser of the shopper. Creating these elements make a website look very attractive but resolve the usability issues which are of utmost importance for increasing conversions.

Here are four tips on how to turn visitors into potential customers and increase your conversion rates by using simple design strategies.

Make your shopping cart visible
When a consumer adds a product to the cart, he/she wants to have the peace of mind that the product was actually registered. Thus, somewhere on the page during the shopping process, your online store must have an area listing the number of products in the consumer’s cart and other useful checkout information. Having the checkout data readily available and visible even helps ease the transition to check out from online shopping. No matter where the consumer finishes shopping, it is essential to have a link back to the checkout page. However, it is not enough to have shopping cart information on the page. It must pop so that it is easier to find.

Optimize the ‘add to cart’ button
Customers and visitors to the site have been seen to respond differently to action buttons. For example, very few people respond to action buttons that says, learn more, more details or read more. Customers hardly react to indirect add-to-cart buttons. What I have experienced is, call to action buttons that says buy now or get started elicit more positive response from online shoppers. Coloring is even an essential design element. Use colors, which flow with the color scheme of your website.

Google Web Designer : Visual Tool to Build Interactive HTML5 Sites & Ads

Google Web Designer

Google today announced the launch of Web Designer, a new tool for building interactive HTML5 sites and ads. The company first hinted at this launch in June, but had been quiet about it ever since. Web Designer, which Google calls a “professional-quality design tool,” is now officially in public beta and available for download for Mac and Windows.

As Google notes in today’s announcement, Web Designer was developed to allow advertisers to easily create HTML5 ads for mobile and desktop. Until recently, Google argues, advertisers “didn’t have the tools they needed to easily develop content fit for today’s cross-screen experiences” and Web Designer aims to be the tool to create these experiences.

It has many good Features as below:

SEO & Search Engine Friendly Website Designing Intelligence

SEO and Search Engine Friendly Website Designing IntelligenceWebsite designing is technical and creative work in the information & technology field by the designers, which helps the information to get represented most appealingly. Website designer needs to be very conscious about all the technical and non technical aspects of the website designing. Website designing is the art of placing text, graphics and other website elements in the most striking way to catch the attention of internet users.

It is all about design of the website, which works to attract the visitors in first glance, but also there are many responsible factors of good website designing. A well-designed website is not only produce a beautiful visualization, but also functions fast to ease the user. The common goal of any designer is to attract the visitor and to retain him/her for long as possible on the page. According to intellectuals of the web, most of the internet surfers use to surf the web without any aim, so your website design should be enough appealing to make the visitor spend as much as time on your website. There are certain things, which a good professional website designer keeps in mind before designing any website.

The balance of images, text and other stuff on the website should not exceed to a certain limit as heavy web page takes more than average time to download, according to researches an average time of staying of any visitor on the page is about six to eight seconds, so easy & quick downloading is the first priority of every common internet user. Text must be easy to read, appropriate text size, text color, and background color makes the stuff easily readable. Designing of the web page is intelligence that makes the visitor so busy in moving further through good navigating system, which does not allow visitor to think for next step, he should experience the flow of moving further frequently. Following a professional designing intelligence, a good web designer use to avoid more banners on web page and exclude them from designing plan, as according to web intellectuals and researches people does not like more banners on the page.