Category Archives: Web Design
Explaining SEO, Role by Role (SEO for CEO, CTO, Web Designer, Web Developer, Sales Manager, Content Editor..)
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:
- Their role: a description of their position within the company and their responsibilities.
- Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
- Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.
In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs that will demonstrate to them the ongoing effect they are having on the project, how it has benefited the organisation as a whole, and (for bonus points) how their role has benefited from SEO success. Inspiring people in this way leads to their ongoing commitment, and a successful organisation full of motivated, happy people.
- Their role: Responsible for the whole company; interested in the ‘big picture’ and needs to be able to justify decisions and costs to the board and shareholders.
- Persuade them: SEO gives a competitive advantage in attracting visitors and customers. Though it requires an initial push of effort, and ongoing resource, the work will show a demonstrable ROI, they’ll be provided with regular figures for the board about the profit generated by SEO efforts.
Logically, they are the quite different in its functions. Moreover, if you understand it differently, then you will able to know their real identity. When you are thinking about mobile sites, then you will get to know about the latest technology and advancement in the mobile industry as well as you will able to know about the latest mobile phones which will hit in the market soon. Basically, the mobile sites provide the overall mobile market scenario whereas the mobile applications cater the feelings of the real time using of the mobile in our life. So, in this direction, you will get the benefits from them as well.
If you like to deduct the difference between the mobile sites and the mobile applications, then you will get the vital information about these stuffs regarding its features and performance. Moreover, when you are a mobile user, then you have to get the real information about the products which you are going to use it. So, in this direction, you can approach the mobile sites where you will get to know all information about the latest mobile phones and its technology as well. So, it is very much important for you as a buyer to know about the product before you buy it. Whereas, the mobile applications will give you only the information about real time experience about the mobile technology. So, the mobile sites will have an edge over the mobile applications.
Real time exposure
Through the mobile sites, you will able to get the real time exposure to the real happening in the mobile world. Moreover, it will give you an overall picture of the current mobile market status. Even, the mobile sites will provide the real feedback about the latest mobile phones and the mobile technology as well. Moreover, you will have a greater chance to explore real time information about the mobile market according to your requirement as well. The mobile applications will give you a chance to explore the mobile technology in the real time, so you can get experience about it.
It would be virtually impossible to define the most successful website design company in UK markets. You’d have to ask individual clients about their satisfaction with the service they received and you’d have to create some kind of extraordinarily complex metrics to test the SEO success of the sites built. Plus, you’d need to interact with the site’s end users to find out how satisfactory they found the site – on PCs, laptops, mobile devices and TVs.
Clearly, one definition of a successful design company in any sphere is simply the number of people, who continue to use its services. We can, for example, say with some confidence that a website design company, whose customers keep using it rather than jumping ship and going to someone else, is a company, whose services are appreciated by the first end user; that is, the company or person commissioning the site design.
We can also say, with an equally reasonable amount of confidence, that websites that enjoy a regularly large number of visitors, whose calls to action are routinely taken up by enough people that profits continue to rise, are successful enough. Though here it must be noted that success is a relative term: is, for example, a site that ticks over a decent profit as successful as one that makes less actual money but enjoys more regular visitors?
When it comes to developing a website, one of the easiest and most versatile content management systems in use on the Internet is Joomla. Even if you know absolutely nothing about website programming, Joomla can help you design an attractive, feature rich, and optimized website in a matter of 20 minutes or less.
While Joomla is a strong CMS program helping millions of users design beautiful websites, it also assists in maximizing search engine optimization without worrying about coding knowledge. Joomla is a fully automated system to manage your content and many aspects of SEO can be implemented automatically as well each time you add content to your website.
1. Sitemaps - Although there are various versions of Joomla on the Internet, plugins such as Xmap can set your sitemap up and communicating with Goolge in mere minutes. There are various mods and plugins you can install to automatically create these maps. Once the sitemap has been created from your install, just submit the link to Google and it will do the rest. Every time you save content in Joomla, Google is notified of it.
2. META Information - One of the most important aspects of SEO is the managing of keywords and page descriptions for search engines. You can edit this META information on the same page you create your article. Coding is not necessary and if you use plugins such as Add Keywords, both the keywords and description can be created for you automatically every time you click “Apply” or “Save”.