Category Archives: Web Design
Creating a website that users enjoy visiting and can easily navigate around is incredibly important to turning website users into happy customers. If you see that your website is receiving a lot of traffic, but you’re not getting any phone calls or new purchases, it is probably a good indication that your website is not appealing to your users.
So, how do you create a user friendly website? Here are six simple steps you can take to please your visitors.
1. Clean Layout
Make sure your website is not cluttered with too much information, it does not use colors that may strain the eyes, and your font size is not too small or large. These seemingly small details can actually push visitors and potential customers into leaving your site.
Instead, stick to a more basic, clean layout and design. This typically means a light colored background, usually white, with dark black or gray text. While it may seem a bit boring, it is expected and easiest way to ensure a visitor will read the content on your page.
2. Create a Clear Path
Make sure there is a flow to your content. This doesn’t mean that each page needs to link to the next, but the individual visiting your page should be able to clearly see where the information is going. Have call to actions at the ends of your posts, include ways to contact you for more information, and make sure your content is on brand.
With the number of Internet users increasing every day, no business – big or small – can afford to neglect its online presence. And when it comes to designing a winning website, you have to go back to the basics, which means that your website should have a responsive design that looks equally great on mobiles, laptops and tablets, professional-quality images that can sell your product, consistent branding, easy and uncluttered navigation, strong headlines, effective and correctly-placed calls-to-action, trust indicators, correct positioning of important info, blogs, videos and other downloadables, prominent display of contact details, and so on.
If you are doing business in more than one country or targeting different languages, we recommend having separate sites or sections with specific content on each URLs targeted for individual countries or languages. For instance one page for US and english-speaking visitors, and a different page for France and french-speaking users. While we have information on handling multi-regional and multilingual sites, the homepage can be a bit special. This post will help you create the right homepage on your website to serve the appropriate content to users depending on their language and location.
There are three ways to configure your homepage / landing page when your users access it:
- Show everyone the same content.
- Let users choose.
- Serve content depending on users’ localization and language.
Show users worldwide the same content
Sometimes online stores get too artsy with their website designs. Some use color schemes that can send wrong signals to the shoppers, while others use flash animations that slows down the browser of the shopper. Creating these elements make a website look very attractive but resolve the usability issues which are of utmost importance for increasing conversions.
Here are four tips on how to turn visitors into potential customers and increase your conversion rates by using simple design strategies.
Make your shopping cart visible
When a consumer adds a product to the cart, he/she wants to have the peace of mind that the product was actually registered. Thus, somewhere on the page during the shopping process, your online store must have an area listing the number of products in the consumer’s cart and other useful checkout information. Having the checkout data readily available and visible even helps ease the transition to check out from online shopping. No matter where the consumer finishes shopping, it is essential to have a link back to the checkout page. However, it is not enough to have shopping cart information on the page. It must pop so that it is easier to find.
Optimize the ‘add to cart’ button
Customers and visitors to the site have been seen to respond differently to action buttons. For example, very few people respond to action buttons that says, learn more, more details or read more. Customers hardly react to indirect add-to-cart buttons. What I have experienced is, call to action buttons that says buy now or get started elicit more positive response from online shoppers. Coloring is even an essential design element. Use colors, which flow with the color scheme of your website.