Tag Archives: Facebook
By now, it’s pretty clear that establishing a social media presence is an absolute must for brands and companies. Social media can be a very valuable marketing tool, giving you an opportunity to connect to your audience and gain new followers. However, as with all tools, you have to figure out the best way to use it in order to maximize results. Otherwise, you might be squandering a great opportunity.
Your Facebook Page a great opportunity to give your followers, new and old, a better sense of your brand personality. Whimsical? Fashion-forward? Funny? Irreverent? Facebook gives you the opportunity to establish a voice that’s less corporate and more personable than on a traditional website and to tell the story of your brand without being overly promotional.
Whether you’re just starting out, or are looking for ways to improve your page, here are some suggestions on how best to incorporate branding on Facebook.
How to brand your Facebook page
Facebook cover image using timeline images. Image courtesy of Marek Isalski / Flickr.com
Spend time on your cover and profile pictures. Make a great first impression and draw in an audience through an eye-catching cover image. An eye-tracking study found that people spend more time looking at the cover photo than anything posted to the wall, so spend some time designing an image that achieves your social media goals.
Social media sites such as Facebook, Twitter and Pinterest are booming, and many businesses have caught the wave and jumped on board, using these mediums effectively for their business.
With the evolution of Google’s ranking standards, these marketers seem to have hit the goldmine; social media can directly correspond to your site’s rankings and should no longer be ignored as an ‘optional’ marketing tool.
In 2010, Google was not interested in the reach social media business users had to their consumers for the purpose of Google rankings. Since, however, Google’s standards have evolved. Just like SEO and external and internal links are important to incorporate to your website, the number of followers and the quality of followers of your social media sites play a role in where you rank as well. Quality conversation and involvement with consumers through these platforms helps your rankings climb.
How does a business incorporate meaningful social media use for better Google rankings?
First, your business must determine which social media platforms make sense for creating connections between consumers and what the company has to offer. This can vary greatly based on the type of business and its company-client communication goals, pre-determined by the company.
Marketing through various social networks does not only mean how you sell your product, it is more about how you engage your followers. Social media marketing is considered the most innovative tool of internet marketing that is available for businesses online. This term refers to sharing relevant information as well as opinions through various social networking portals. The main objective of this form of marketing is building groups and communities, interaction and also sharing information which is of common interest.
Currently Facebook, Twitter and Pinterest are three social networking sites that are making important inroads in the arena of Social Media with their creative tools and innovative marketing strategies. Though these networking sites are perceived as space of younger generation, online businesses have foreseen their opportunity of using the popular sites to their own benefit.
Why Social Media Sites Have Become Important For Digital Marketing?
Compared to other options available for marketing your business online, social media marketing is a very low cost investment. Social media sites are free to use and they even offer a number of links to your website just for free. It is when you use conventional methods that it costs you a lumpsum amount. All the popular networking sites receive huge traffic and in they can also generate a lot of traffic for your website. Moreover this type of marketing strategy acts almost likes word-of- mouth concept which works more than commercial advertising. Most search engine optimization company make use of the latest trends of social media marketing.