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Tag Archives: Social Media Optimization

How To Incorporate Branding Into Your Facebook Page

By now, it’s pretty clear that establishing a social media presence is an absolute must for brands and companies. Social media can be a very valuable marketing tool, giving you an opportunity to connect to your audience and gain new followers. However, as with all tools, you have to figure out the best way to use it in order to maximize results. Otherwise, you might be squandering a great opportunity.

Your Facebook Page a great opportunity to give your followers, new and old, a better sense of your brand personality. Whimsical? Fashion-forward? Funny? Irreverent? Facebook gives you the opportunity to establish a voice that’s less corporate and more personable than on a traditional website and to tell the story of your brand without being overly promotional.

Whether you’re just starting out, or are looking for ways to improve your page, here are some suggestions on how best to incorporate branding on Facebook.

How to brand your Facebook page

Facebook page Branding How To Incorporate Branding Into Your Facebook Page

Facebook cover image using timeline images. Image courtesy of Marek Isalski / Flickr.com

Spend time on your cover and profile pictures. Make a great first impression and draw in an audience through an eye-catching cover image. An eye-tracking study found that people spend more time looking at the cover photo than anything posted to the wall, so spend some time designing an image that achieves your social media goals.

Analysis of Evolution and Future of the Google Rankings

Analysis of Evolution and Future of the Google Rankings

How Google’s Algorithm changed over the years and where it is heading the future.

A very good presentation by Rand Fishkin (CEO & Co-Founder of SEOmoz, a leader in the field of SEO software) with Analysis of Evolution and Future of the Google Rankings. This Analysis specifies changes in Google’s Algorithm From 1999 to 2010, How Google’s Algorithm changed over the years and where it is heading the future. With some innovative ideas about new signals for Google ranking like Social Media, User data and Brand signals and more. It also gives guidelines to marketers about what they must do to keep up with Google’s Evolution. In this presentation you will see list of good Inbound Marketing Ways (Free Traffic Sources) like SEO, Email Marketing, Research and White Papers, Infographics, Social Networks, Social Media Optimization, Webinars, Document Sharing, Word of Mouth, Podcasting, Q+A sites, Type-in Traffic, Direct and Referring Links, Social Bookmarking, Forums, Online Video, Comment Marketing, Blogs and Blogging, News, Media, Press Release, PR etc…

How To Use Social Media Sites For Marketing your Business?

social media How To Use Social Media Sites For Marketing your Business?Marketing through various social networks does not only mean how you sell your product, it is more about how you engage your followers. Social media marketing is considered the most innovative tool of internet marketing that is available for businesses online. This term refers to sharing relevant information as well as opinions through various social networking portals. The main objective of this form of marketing is building groups and communities, interaction and also sharing information which is of common interest.

Currently Facebook, Twitter and Pinterest are three social networking sites that are making important inroads in the arena of Social Media with their creative tools and innovative marketing strategies. Though these networking sites are perceived as space of younger generation, online businesses have foreseen their opportunity of using the popular sites to their own benefit.

Why Social Media Sites Have Become Important For Digital Marketing?

Compared to other options available for marketing your business online, social media marketing is a very low cost investment. Social media sites are free to use and they even offer a number of links to your website just for free. It is when you use conventional methods that it costs you a lumpsum amount. All the popular networking sites receive huge traffic and in they can also generate a lot of traffic for your website. Moreover this type of marketing strategy acts almost likes word-of- mouth concept which works more than commercial advertising. Most search engine optimization company make use of the latest trends of social media marketing.

Social Media Optimization With Link Building – The New SEO Trend

social media optimization linkbuilding Social Media Optimization With Link Building The New SEO TrendSocial Media sites are gaining popularity day by day, therefore the link from them will help you to promote your business. There are various Social Networking sites such as Facebook, You Tube, Twitter and many more. The links on these websites are more valuable as it helps to boost up the search rankings. The tools that work for Social Media Marketing can be used in link building. It is a necessary step to be taken along with Search Optimization.

Social Networking sites help to increase the online presence of any business along with the links that raises search rankings. There are many social bookmarking sites such as Digg, Delicious, Reddit etc. You can place the links on the pages of LinkedIn but they never index on search engines but if the links are placed on profile pages of LinkedIn like my blog, my website and my company website, then these links have a higher value. You can even post the articles via a website link.

Social Media sites for making links

  • Facebook: It offers a great way to build links. The more are the friends and followers the more you can have the benefit of link building. The major benefit of Facebook is that it has group pages which are designed to bring the people of the similar interests together for sharing information. There are many chances that hundreds of people will see and and link to your page, but it is necessary that the information should be relevant according to their wants or for what they are looking for.