Tag Archives: Social Media Optimization
How to Use Social Media to Drive your Business?
Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition, higher conversion rates, increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for.
Without SEO, nobody can find you or your company. If you want your website to be popular, you need to ensure that you pay attention to the ever-developing world of search engines. There is no point hosting a site and hoping that people will stumble on it at some point. That ‘build it, and they will come’ mentality means that you are on a one-way path to failure. Read these SEO secrets and start changing your website for the better right now.
Excellent social media will improve your rank
Link-building is vital when it comes to your ranking, but what about social media activity? Everybody knows that getting backlinks will enhance their rank, yet few people realize that there is more to it than that. Links on social platforms, such as Facebook and Twitter, will also help boost your SEO rank. You should make sure that your social media presence is top notch if you hope to appear on the first pages of Google.
By now, it’s pretty clear that establishing a social media presence is an absolute must for brands and companies. Social media can be a very valuable marketing tool, giving you an opportunity to connect to your audience and gain new followers. However, as with all tools, you have to figure out the best way to use it in order to maximize results. Otherwise, you might be squandering a great opportunity.
Your Facebook Page a great opportunity to give your followers, new and old, a better sense of your brand personality. Whimsical? Fashion-forward? Funny? Irreverent? Facebook gives you the opportunity to establish a voice that’s less corporate and more personable than on a traditional website and to tell the story of your brand without being overly promotional.
Whether you’re just starting out, or are looking for ways to improve your page, here are some suggestions on how best to incorporate branding on Facebook.
How to brand your Facebook page
Facebook cover image using timeline images. Image courtesy of Marek Isalski / Flickr.com
Spend time on your cover and profile pictures. Make a great first impression and draw in an audience through an eye-catching cover image. An eye-tracking study found that people spend more time looking at the cover photo than anything posted to the wall, so spend some time designing an image that achieves your social media goals.