Tag Archives: Social Media Optimization
Top 5 Worst On-Site Social Media Engagement Mistakes
While the known aspects of on-site social media marketing is known by many, there are some barriers to the on-site social networking engagement initiatives taken up by companies on the whole. Let us look at some of them.
Social Sharing buttons: When you visit certain sites, you see a deluge of social sharing buttons, there is everything right from Reddit, to StumbleUpon, Blurtit, Facebook, Google+, Orkut and many more. This flooding of social networking sites might just dissuade your reader from sharing it in the first place. You definitely would want your readers to share your articles on their social media sites, but there is a way to get around it. You would need to find out the most prominent social media site that is being used currently and subsequently keep the button on the said page
Facebook Launches Verified Accounts: Nicknames and Pseudonyms Now Allowed
By DAVID ANGOTTI at Search Engine Journal
Facebook, which has been built on the premise of people using their birth names rather than pseudonyms, will soon allow prominent public figures and celebrities to use a nickname instead of their real name. In the past, Facebook has had a “real name policy” that has required users to only use their real birth names. Starting today, verified accounts will be allowed to use pseudonyms in lieu of real names.
For example, Marshall Bruce Mathers III will no longer have to use his birth name and can now use his stage name of Eminem on his Facebook profile. In addition, he could choose to have both his real name and his stage name displayed in the following format: Marshall Bruce Mathers III (Eminem) However, prior to using his stage name or changing the display preference, he would be required to verify his Facebook account.
To verify the Facebook account, a user is required to upload a scanned form of photo identification. The verification process requires either one government issued photo ID (passport, driver’s license, or similar) or two other forms of photo ID (school or work ID). After Facebook has verified the account, the company will permanently delete the file containing the scanned images of the ID.
Facebook Status Update Character Limit Now Much Higher
By Chris Crum at WebProNews
Facebook announced that it is increasing the character limit on status updates. In a status update on theFacebook + Journalists page, the company wrote:
“In September, we increased the character limit on status updates to 5,000 characters. Today, we’re announcing that you can now write posts with more than 60,000 characters.”
They also shared the following graphic:
The first thing this says to me is that Facebook recognizes the value of the blog-like posts that appear frequently on its new rival Google+. Quora, which has been popular among influencers, is also good for this kind of post. Facebook clearly doesn’t want these types of people, which include journalists and bloggers (hence the FB Page on which it was announced) to not think of Facebook as a good place to put these kinds of updates.
In fact, the company has been trying to become a more useful tool for journalists for a while now. The recent open graph announcements are strong indicator that the publishing side is working effectively. In April, Facebook launched the Journalists on Facebook Page and a journalist workshop program.
Analysis of Evolution and Future of the Google Rankings
Analysis of Evolution and Future of the Google Rankings
How Google’s Algorithm changed over the years and where it is heading the future.
A very good presentation by Rand Fishkin (CEO & Co-Founder of SEOmoz, a leader in the field of SEO software) with Analysis of Evolution and Future of the Google Rankings. This Analysis specifies changes in Google’s Algorithm From 1999 to 2010, How Google’s Algorithm changed over the years and where it is heading the future. With some innovative ideas about new signals for Google ranking like Social Media, User data and Brand signals and more. It also gives guidelines to marketers about what they must do to keep up with Google’s Evolution. In this presentation you will see list of good Inbound Marketing Ways (Free Traffic Sources) like SEO, Email Marketing, Research and White Papers, Infographics, Social Networks, Social Media Optimization, Webinars, Document Sharing, Word of Mouth, Podcasting, Q+A sites, Type-in Traffic, Direct and Referring Links, Social Bookmarking, Forums, Online Video, Comment Marketing, Blogs and Blogging, News, Media, Press Release, PR etc…