Tag Archives: Online Marketing
The Future of SEO: 5 Clear Facts You Should Know
By SUJAN PATEL at Search Engine Journal
Sure, no one has a clear crystal ball that can predict what the search engines will and won’t do in the future. However, it is possible to extrapolate from their activities over the past few years and identify the trends that are pretty much guaranteed to continue going forward, and that’s what we’re bringing you today – five clear facts about the future of SEO that we believe will heavily influence which sites that succeed in the long run.
Fact #1 – Content is king
When the Google Panda algorithm updates first rolled out, plenty of people cried foul. After all, if the intent of the changes was to clean up the SERPs by ridding the search engines of the type of spammy articles found on content farm sites, then why did it seem like so many low quality sites jumped in to take their places?
While you could see this as indication that it simply isn’t important to provide high-quality content, smart marketers know that content is now – and always will be – king to the search engines. Here’s why…
Long-Tail Keywords Increase Rankings, Conversions : On-Page Optimization Not Dead
By Miranda Miller at Search Engine Watch
On-page optimization for long-tail keywords can result in ranking more than a page higher in search results, compared to half a page optimizing with head terms, according to a study by New York-based SEO & SaaS company Conductor. They also found that long-tail keywords converted 2.5 times better than head terms.
You may remember the uproar from last fall, when SEOMoz purported there was a higher correlation between LDA scores and high rankings than any other factor. Some took this to mean that on-page optimization didn’t matter. It’s a topic that still pops up now and again; my on-page optimization isn’t working, I don’t know if it’s worth it… on-page optimization must be dead.
Not so, says Conductor. In their research study The Long Tail of Search, Conductor examined the effects of on-page auditing and optimization for long-tail keywords, versus optimizing for head terms or failing to optimize on-page at all. Not surprisingly, they saw a downward movement of more than two positions for keywords with no on-page optimization.
SEO Authority Building Tips : Best Strategies For Developing Authority
By Eric Enge at Search Engine Watch
By now you know you need to focus on authority, your own, as well as relationships with other authorities. But what are the best strategies for developing authority?
From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it’s assumed that you have a blog, a social media presence, or both. Actually, you want to have both, because blogging and social media can reinforce each other in powerful ways:
Search engines try to measure personal (or organizational) authority the way people do. Your ability to obtain real links, fans, likes, +1s, or shares will be driven by that perception. In other words, don’t go buying likes, +1s, links, shares, or whatever.
