Author Archives: Dilip Rajpurohit
Marketing through various social networks does not only mean how you sell your product, it is more about how you engage your followers. Social media marketing is considered the most innovative tool of internet marketing that is available for businesses online. This term refers to sharing relevant information as well as opinions through various social networking portals. The main objective of this form of marketing is building groups and communities, interaction and also sharing information which is of common interest.
Currently Facebook, Twitter and Pinterest are three social networking sites that are making important inroads in the arena of Social Media with their creative tools and innovative marketing strategies. Though these networking sites are perceived as space of younger generation, online businesses have foreseen their opportunity of using the popular sites to their own benefit.
Why Social Media Sites Have Become Important For Digital Marketing?
Compared to other options available for marketing your business online, social media marketing is a very low cost investment. Social media sites are free to use and they even offer a number of links to your website just for free. It is when you use conventional methods that it costs you a lumpsum amount. All the popular networking sites receive huge traffic and in they can also generate a lot of traffic for your website. Moreover this type of marketing strategy acts almost likes word-of- mouth concept which works more than commercial advertising. Most search engine optimization company make use of the latest trends of social media marketing.
Is there a new algorithm update of Google coming soon? Will Google Officially name it as Google Zebra Update?
Seems Google is now dealing with different animal names for their updates to protect endangered species, including Panda, Penguin, but is it worth enough to consider Zebra as an endangered animal and giving it’s name to it’s new update.
Or, it is just a rumor spreading all over the internet from yesterday that Google is going to roll out new update with name as “Zebra Update”.
Will Google Zebra Hit Social Marketing?
Will it work against spam content?
Will it Wipe All Websites Off From The Web?
Or something else is there in Google’s mind?
Local SEO is a state of art technique which aims in getting your business name and website listed before your local customers. It is estimated that over 80% of local newspapers have lost readers and it is just because search engines are trouble-free to find products and services located locally within no time.
Best ways to rank your business and website TOP in the local searches
1. Make your website SEO friendly
Even before you plan to promote your business through online channels make sure that Meta data, internal links, 404 directs, Robots.txt, etc are accurate. You can get this done from a professional SEO service provider.
2. Apply Google analytics and webmaster Tools
By implementing Google analytics you can track your website traffic and also you can gain in-depth info about the visitor flow, your visitor location, duration of the visit and other data’s and statistics. Webmaster tools will reveal the crawl issues and fixing such issues will make your website SEO friendly.
3. Get your website listed in Google+ local, Yahoo local
As most of them rely on web to find their requirements it is very important to list your website, complete business info in Google local business listing, Yahoo local, etc. It’s absolutely Free and simple. Click here to get a FREE recommendation from a local business expert
4. Build Social networking profile for your business
Promoting business through social networks helps your website gain quick hype. LinkedIn, Facebook, twitter, Google+ is few such networks where you can create profiles boost your business in the searches