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Author Archives: Dilip Rajpurohit

The Major SEO Trends of the Current Year

Search Engine Optimization søgemaskineoptimering The Major SEO Trends of the Current YearSearch engine optimization is integral to the online development of any business and for this reason every business house has to focus a considerable part of their energy on developing the best practices in this regard. While Google had been quite busy over the last year generating some of the most comprehensive algorithm updates, it is now time to evaluate what we have seen so far in this year’s SEO trends. Numerous online platforms specializing in SEO news & updates have been discussing the developments that have taken place so far this year, and it is time we do the same as well.

Increasing importance of Google Authorship
As more and more business houses are realizing the growing significance of Google Authorship, they are also taking the Author Rank even more seriously than they ever did before. This is so because Google has actually confirmed that they do use some type of Author Rank, particularly when it comes to ranking the in-depth articles. While at the end of last year we saw Google reducing the authorship snippets by around 15% to try and increase the number of click throughs only to the highest quality of content. This has led to the reduction of total number of overall search results that are being followed by authorship info as well as increased competition among the authors.

Building Trust and Credibility on Twitter

twitter logo Building Trust and Credibility on Twitter

Twitter is the Internet’s version of SMS only more diverse. Save for the succinct 140 characters, Twitter gradually occupies the users’ mind space not only because it is public, but also because of its inherent linking capacity. Unfortunately, Twitter had become a haven for hackers and spammers where they can accomplish devious goals. Despite this, how can legitimate tweeters build trust and credibility on the microblogging site? Answers are explored below.

Arianna Huffington, the founder of the biggest blog, Huffington Post, has these to say about Twitter.

1) Self-expression is the new entertainment.
Twitter is a place where users can display substance and encourage conversation whether it be an image, video or article. This means that, in cultivating trust among your followers, you should be a responsible Twitter user. Make sure that, despite the limited number of characters, you are tweeting contents that others can regard as an informative resource. Contents can be a source of inspiration, too.

Tweet about your company, its people, your products and services. Don’t overdo it though. Make sure there are personal messages aside from brand-related tweets. Certainly, the Twitterers would want to know who is behind those tweets. Put a short bio with an image. Establish authority. The process of letting your followers know who you are also develops trust. The more relatable you are, the more trustworthy you become.

Are There Advantages of Using White Label Software?

white label software 300x300 Are There Advantages of Using White Label Software?White label software has been doing the rounds for quite some time. It seems that many marketing gurus are eager to use it. Why? Well, there are a number of advantages for using this kind of software. Many marketers are keen to use software that makes their working lives easier. They want to use robust techniques to assist them with their daily tasks. You need to implement technology that makes your marketing efforts worthwhile.

White label software is necessary for any marketer, within any organisation. Irrespective of your budget, you should use white label software as part of your marketing strategy.

Here are the benefits of using white label software in your organisation.

google search while label Are There Advantages of Using White Label Software?Image Source

AdWords Fees: The Difference Between Direct and Indirect Fees

google adwords 300x204 AdWords Fees: The Difference Between Direct and Indirect FeesGoogle AdWords fees can be divided into direct and indirect fees. Google AdWords is the premier marketing tool available to any business today. Direct Adwords fees are the fees paid to Google for using an AdWords account. These fees are determined by the account holder’s budget and cost per click bid. Your budget and cost per click bid is decided on by you and/or whomever you elect to manage your account. The budget amount is the amount you are willing to spend for each day on your advertising account. The cost per click bid is a variable that you set for a maximum chosen amount. The cost per click will be that amount or less, depending on various elements such as your competition’s bids, budget, and optimization. The optimization of all of your own campaign components also affects these AdWords fees. One way that AdWords is different from all prior types of advertising is that adjustments can be made to your ad campaign at any moment you desire to do so. These adjustments will be immediately reflected in the real world and shown in the settings you place on the AdWords account. AdWords accounts can be manipulated for various ad targeting parameters. This feature gives the ad campaign great potential, but it requires constant tracking of information, monitoring and management of the account to optimize your ROI. The different settings you choose have an effect on your AdWords fees.