Author Archives: Dilip Rajpurohit

How Can You Improve Your Social Media Presence With Engaging Visual Content? [Infographic]

social-media-presence-infographic

There may be a number of people out there who would be quick to refute this fact, but did you know that prioritizing more on visual content in your social media endeavors could actually improve your social media growth? This is due to the simple fact that our minds are hard-wired to get hooked to images first, rather than words. Those who might say otherwise should consider the scientific facts that back this claim.

How Google AdSense is better than Taboola & Outbrain

Online advertising is one of the most prominent ways of earning money out of the internet. Today as people has developed a resentment to the ideas of banner ads companies such as Taboola & Outbrain has emerged on to the picture.

Before we mention how google adsense dominates over Taboola & Outbrain we must first understand the origin and functions of these services that sets them apart.

The History and Features of Taboola
taboola-logoTaboola is a content advertising start up by Adam Singolda started in the year 2007. It was created with the concept of providing the best results from the user’s search. The format was somewhat similar to providing google search result in reverse order, building on the idea that all the information you were looking for will find you in the right time. After Taboola went through a shocking acquisition it reported a revenue of 250 million catering to almost 1.5 billion recommendations for more than 400 million users. The major publications that avail the services of Taboola are BBC, USA Today, The Boston Globe etc…

The Future in Your Hands: Mobile SEO of Tomorrow

google-mobile-seoHave you ever asked yourself just how powerful your mobile phone might be that you can access the world through a click of your finger? Well, if you have said yes to the question, then you have something in common with search engine optimization (SEO) specialists. There is absolutely no doubt that mobile, and by extension, local search is hot, current and very much utilized nowadays. If you are a smart and savvy digital marketer and business owner, you would take advantage of this.

The fact is mobile SEO is a rather popular topic and for very good reasons. Here’s why and what you can do to maximize the potential of such.

Why mobile SEO?

seo-searchAs mobile and wearable devices are gradually integrating themselves into a consumer’s daily life and with them gradually migrating to a more app-based content, it would be safe to say that traditional websites will be obsolete soon. Rather than relying on information and services provided by search engines, users are consulting third-party applications for most of their functional and informational needs. This is likely to continue as Google is already placing so much emphasis on these third-party applications.

Top Tips for Designing a Great Website [Infographic]

the-basics-of-a-winning-websiteWith the number of Internet users increasing every day, no business – big or small – can afford to neglect its online presence. And when it comes to designing a winning website, you have to go back to the basics, which means that your website should have a responsive design that looks equally great on mobiles, laptops and tablets, professional-quality images that can sell your product, consistent branding, easy and uncluttered navigation, strong headlines, effective and correctly-placed calls-to-action, trust indicators, correct positioning of important info, blogs, videos and other downloadables, prominent display of contact details, and so on.