Tag Archives: yahoo
By Mike Grehan at Search Engine Watch
It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Practice Guide”. It was a very big seller and, in fact, it carried on selling through to the beginning of 2010 when I took it offline.
I’ve decided to start this year by revisiting the chapter in the book about how search engines work. I’ve said many times over the years that, most books about SEO have a section called how search engines work. But rarely (if ever) do they describe the interdisciplinary approach to information retrieval (IR) covering mathematics, computer science, library science, information architecture, cognitive psychology, linguistics, and statistics – to name but a few.
Previously, I had written mainly about methods of manipulating rankings by keyword stuffing and other black hat type techniques of the time. But as I began to realize the importance of linkage data and even more so, link anchor text, I became more and more inquisitive as to what it was exactly that search engines used in their ranking technologies.
By Barry Schwartz at Search Engine Land
Welcome to 2012 and Happy New Years Day everyone!
We wanted to share with you the logos and themes from the search engines for New Years! Google had two different logos, one for New Years Eve and the other for New Years Day.
Bing had an outstanding video home page background:
Yahoo had this nice Flash animated logo:
ad:tech New Delhi 2011 – Interactive Advertising an Digital Marketing Exhibition and Conference by ad:tech at New Delhi
I recently got to know about a good event on Interactive Advertising an Digital Marketing by ad:tech at New Delhi. If you want to have good knowledge about the SEO, SEM, SMO, Facebook, Google, Yahoo, Interactive Advertising, Digital Marketing and many more things then you must attend that event. There you can be able to meet and listen some industry experts like:
- Babs Rangaiah, Vice President of Global Communications Planning from Unilever
- David Fischer, VP of Advertising and Global Operations from Facebook
- Elisa Steele, Executive Vice President and Chief Marketing Officer from Yahoo!
- Joshua Maa, CEO of Madhouse Inc
- Rajan Anandan, Managing Director and Vice President for Sales and Operations from Google India
- Sav Evangelou, Executive Creative Director from Digitas UK