Search Engine Optimization has become a common practice in the world of online business. Ever since businesses have been considering the online shift, SEO has been one of the core practices that they like to abide by.
But, it is not necessary for every business that they require the same SEO practices that other brands are using. For example, A and B are two companies under the same industry vertical. Each company is a close competitor of each other. A goes for an SEO campaign that starts generating results. B, feeling left behind and also under threat of having to lose out to A, goes for the same campaign that A is implementing. Guess what happens? B doesn’t see the success that A has been achieving. Surprised? Don’t be! It is how things work.