As digital marketers, it is critical to stay ahead of the game. Some marketers would resort to implementing gray to black hat techniques to do just that. What an unfortunate reality! Let’s give it to those SEOs who are not aware that what they’re doing is wrong. However, there is no excuse for those who are deliberately committing these black hat techniques. Even those who aren’t deliberately doing it cannot excuse themselves ignorant of such.
What you don’t know won’t kill you, but, at times, it is worth knowing the tactics that will get you killed. Here they are.
1) Over-optimizing internal and inbound links
Internal linking is fundamental to spreading the link equity across the site. However, some of us tend to over-optimize the links through the use of keyword-rich anchor texts. Put simply, never force a keyword or keyword phrase as your anchors. Just make them as descriptive and natural as possible. Do the same for those inbound links that you have direct control of such as your author’s bio on guest posts and press releases. Make sure that the anchor text makes sense to the readers instead of using a keyword that you obviously want to rank for.
2) Manual article spinning
Manual spinning is no different from automated article spinning; they both involved creating another version of the content to be published as an original content. That’s very far from the truth. Manual article spinners simply take an existing content, change a few words in the title and in the content, change the format slightly and publish it as their own. Google also took note of these spun articles as duplicate contents. If you are doing this then, you may be penalized by Google eventually. If you can, pay for 100% original, informative contents. It won’t be expensive if you are going to look at it from a penalty-avoiding perspective.
Although there is often talk about the ‘rules’ or ‘fundamentals’ of SEO, the simple fact of the matter is that SEO is constantly changing. The underlying algorithms that Google and other search engines use to rank websites are periodically modified.
To keep up with SEO, you need to stay informed – and one of the best ways to do so is by following the webinars hosted by SEO experts. Odds are you may have already seen a couple of these, and may have realized that the one thing standing in your way of watching more is the fact that most webinars are streamed live, and can’t be saved for offline viewing.
Rather than letting that stand in your way, there are two alternatives that you can pursue that will let you conveniently keep up with SEO through webinars:
Cyber Crime: Facts and Statistics
Cyber-crime is also called as computer crime, has its root deeply entrenched in today’s world crime history and is the fastest growing area of crime. More and more criminals are exploiting the speed, convenience and anonymity of the Internet to commit a diverse range of criminal activities that know no borders, either physical or virtual. Internet is the best root to facilitate their criminal activities and to maximize their profit in the shortest time. In the past, cyber crime was committed mainly by individuals or small groups. But today, you can see criminal organizations are working with criminally minded technology professionals to commit cyber crime.