Guide to Modern Dead Link Building

Dead Link Building
Almost on a daily basis, millions of links become broken. This results from expired hosting, messes when sites migrate and typing mistakes among other things. As much as this may sound like a problem for you as an online marketer, it is not. Broken links offers a myriad of opportunities for SEO link building. The practice has been around for years and it is your duty to make use of it in a manner that benefits your business.

If you find broken links on a site, you can contact the owner to inform him/her of that problem. In return, the owner may be compelled to do you a favor where he includes a link to your site. It is also possible for you to recommend a replacement link whenever appropriate. This strategy relies on the reciprocity principle. All in all, there are a few points you need to remember in dead link building.

Trends That Will Determine The Future Of Digital Content

The evolution of new technological platforms have made the current year an era of content. The manner in which users are viewing content has transformed in a significant way with respect to the changes occurring in the digital landscape. With refreshing announcements happening on a regular basis in both platforms and publishers, the opportunities have dramatically increased for mobile-optimized as well as accessible content. 2015 has been a year of mobile phone revolution that has led to the emergence of ‘smarter content’ which is tailored to suit the form and function of the mobile phone device. Thus ‘smart content’ will provide users with enhanced content experience irrespective of the location they are in.   


Mobile content that is interactive

The mobile content is becoming much more interactive than ever before. Tech Giants such as Apple is all set to introduce a new reader app named Apple News which is about to replace the older Newsstand app. In the news app, each of the media outlets will have their own channel and users will have the option to bookmark their ‘favourite’ topics and publications. The new feature is especially designed to improve the user interaction with news.

Enhanced personalisation and customisation

Thus this app provides users with enhanced personalization abilities in short-listing the articles based on their personal interest. Furthermore, the layout of stories can also be customized as a means to optimize the reading experience in mobile phone. Customization and personalization has found a new found interest among the brands since they consider these two criteria very important in connecting with the audiences.

How to Track Your Business From Sales Down to Customer Care


If you run a business, you know that every detail is important. Whether you are trying to track sales, track customer preferences or keep your shelves stocked with inventory, it is critical that everyone looks and feels right to your patrons. Failing even a little bit to meet customer expectations could result in lost sales and poor press for some time to come.

Making the Sale Is Only the Beginning

When you make a sale, your job interacting with the customer is not over. If you sold food to someone, you want to make sure that it was the best tasting food possible. If you sold farm equipment to a customer, you want to make sure that it functioned properly and met the customer’s needs. This can be done by asking for customer feedback via a survey or an online forum. You may also want to reach out by mail or phone to ask how and if a product best served your customer.

How Do You Keep Track of the Entire Sales Process?

One way to keep track of the sales process is with customer case management systems (CMS). Such software can tell you whether a client has purchased a good or service from you before as well as whether the customer is in the process of making a purchasing decision or has made a purchase and needs to be followed up with. If your company has dozens or hundreds of customers, it can be difficult to remember who is where in the sales process unless you have software helping you out.

How LinkedIn Social Selling Could Be Used To Boost B2B Sales


Most of the companies nowadays want to see an increase in sales during each quarter and much of these responsibilities have to be taken care by the sales reps. For a company that want to stay in the competition, their sales reps will have to think of utilizing the best possible tools they have at their disposal for closing the deal. Social media is considered to be one of the most effective ways in which you could utilize the sales teams for the growth and development of your organization.   

Let’s take a closer look in to some of the best strategies that could be used for driving revenue for the company.

Share content of prospective customers to your network

The best way to enhance your sales prospects would be to establish connection with your leads. The best way would be to get access towards the content that those customers like as well as share and thus helping you to create a strong conversation with your customers. It is of utmost importance whenever your lead is trying to publish the original content on social networking websites such as LinkedIn. Thus you will be able to show the support you have for your customers by re-promoting the content. Almost all businesses would be happier to see their prospective customers sharing content about their brand. However there are a few things you will have to remember. This includes sending a tailored request for your customers to connect whenever you invite your prospect. Selling process can be more personalized by creating a one-to-one relationship with the customers. Thus you will be able to view all their activities once you connect with the customers and there are greater chances of you being able to find more such prospects by connecting with these customers.