January 27, 2012   Dilip Rajpurohit
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SEO Outsourcing: When to Listen to or Question Your SEO Provider

By  at Search Engine Watch

question-your-seo

When you hear something that’s too good to be true, it probably is. This is especially true with some link building or SEO companies that will promise you the world, and leave you with a possible penalty. And when you hear something that might require some work, you might think your SEO is full of it.

For those of you looking to outsource your SEO efforts, here’s a quick list of times you should listen to or question your SEO consultant or online marketing agency.

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January 25, 2012   Dilip Rajpurohit
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Better page titles in search results : Google Webmaster Central Blog Guidelines

By  at Google Webmaster Central Blog

Page titles are an important part of our search results: they’re the first line of each result and they’re the actual links our searchers click to reach websites. Our advice to webmasters has always been to write unique, descriptive page titles (and meta descriptions for the snippets) to describe to searchers what the page is about.

We use many signals to decide which title to show to users, primarily the <title> tag if the webmaster specified one. But for some pages, a single title might not be the best one to show for all queries, and so we have algorithms that generate alternative titles to make it easier for our users to recognize relevant pages. Our testing has shown that these alternative titles are generally more relevant to the query and can substantially improve the clickthrough rate to the result, helping both our searchers and webmasters. About half of the time, this is the reason we show an alternative title.

Other times, alternative titles are displayed for pages that have no title or a non-descriptive title specified by the webmaster in the HTML. For example, a title using simply the word “Home” is not really indicative of what the page is about. Another common issue we see is when a webmaster uses the same title on almost all of a website’s pages, sometimes exactly duplicating it and sometimes using only minor variations. Lastly, we also try to replace unnecessarily long or hard-to-read titles with more concise and descriptive alternatives.

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January 23, 2012   Dilip Rajpurohit
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Google Page Layout Algorithm Improvement : Google Algorithm Update

By Matt Cutts at Google Webmaster Central Blog

In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.

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January 19, 2012   Ellen Spencer
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SEO Tips and Tricks: Things You Should and Shouldn’t Do!

Internet Marketing and SEO

Search Engine Optimization (SEO) is a basic necessity for businesses to survive in the online marketplace. SEO is widely used by individuals and business to optimize their websites in order to achieve a prominent place on the search engine’s result page (SERP), thereby drawing the attention of users looking for products/services.

This technique serves to drive traffic to a website, improves its business revenue, and also helps to maintain / improve the SERP ranking. Although the concept and its implementation may seem quite simple to a novice in this domain, there is more to it than what meets your eye. Optimization process usually spans several steps right from analyzing your website current traffic and ranking, to optimizing keywords, content, website structure, links, meta-tags and building inbound links and social media presence.

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January 17, 2012   Dilip Rajpurohit
2

Alternatives to Google Analytics Website Analysis tool

By  at Search Engine Journal

Since its launch in 2005 Google Analytics has become almost unassailable in the world of website analytics, with 57% of the world’s 10,000 most popular websites using the popular site statistics suite.
Prior to the arrival of Google Analytics, the choices were largely between the inferior data of ‘server stats’ packages, lightweight 3rd party services or paying several hundred dollars a month for an enterprise level solution.  Google Analytics brought powerful, accurate analytics to the masses and as site owners we lapped it up.

Tools such as Google Analytics give us the data to make smarter decisions about our websites and our businesses.  Whether we are looking to increase traffic, improve conversions, conceive content ideas or do any of a myriad of other tasks, our analytics suite will often be the starting point.

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