Posted by by Barry Schwartz at Search Engine Roundtable
It seems like Google has updated the local search results since the latest Google Pigeon update that was pushed out originally on on July 24th.
A WebmasterWorld thread has some business owners and webmasters noticing the change, so I checked to see my past coverage and compare the search results from after Pigeon launched to today.
In my original story, I showed the search results for a search on [ice cream] and those results have indeed updated since:
Before we head to understand how guest posts can help in ranking over Google and other search engines, first understand what it is? Well, Guest posting simply means producing content and publishing it over someone other’s blog or website. You can find a number of sites and blogs, which give others the opportunity to write for them. It is often termed as a win-win strategy; the guest blogger gets a back link from a reputed site or blog on the other hand the website or blog allowing you to post the articles get new and fresh content relevant to their niche area. Though you may hear that guest posting may be no longer the right strategy to increase your pagerank, but the fact is it is still one of the best ways to become visible over the search engine results. By availing the guest post services, you can certainly end up increasing your ranks over Google. Let’s check it how?
Guest posting very much valuable for higher rankings
Guest posting is nothing but rendering great content to authoritative people who are keen to search for it. It simply helps in building up the relationship with authoritative sites or blogs over the web landscape. There are many influencers who seem too busy finding out the right sources of content in order to help them prosper over the search engine rankings.
SEO offers a host of benefits to SMEs. It can single-handedly break or make a business. All by itself Search Engine Optimization can aid a small or medium enterprise to flourish online and off. This is a good investment in resources and time which will carry on in returning results to one’s trade over and over and at a price which fits everyone’s budget. As every business requires the much needed online reputation, they also require valuable SEO strategies.
Prospect of SEO services in Indian markets
SEO services in India are proving to be beneficial in the industrial perspective. This has certainly become an affordable and powerful addition for the Indian market. Most of the leading players offering SEO service in India are giving SMEs the chance for competing with their competitors. Thanks to the modern technology and tools due to which SEO in recent times has become a much easier option for SMEs to access in this part of the world. With latest technology being in the limelight, this has turned out to be a developing domain in India and people require a positive drive for staying at the forefront of the game.
Online markets are the largest business markets with the largest client base. However they are relatively uncontrolled and need adequate and need careful planning to be able to achieve the set out objectives. Most often the not the objectives that have been set out are not met because along the way the focus is normally lost or rather shifted especially when the online market turbulence and challenges set in. this highlights the need to find the right balance between the online market and the objectives set out for the market to avoid failure to meet to the market and the objectives set out for it. To successfully strike the balance therefore the following need to be done:
1) Identify the products to be marketed locally and those for the global market
Marketing is based on the availability of goods and services which are to be marketed. A company ought to identify whether the products in its possession are supposed to be consumed by the local market or the global market. This will help in the determination of a marketing strategy as well as the production scale. Products are tailor made to suit the needs of the target market and this highlights the needs to identify the target market of the goods and services based on their components. Once this identification exercise has been done then the marketing plans are made and implemented with relative ease, effectiveness and efficiency.