A website conversion rate plays an important role to identify its growth and future scope. If you haven’t cared about it yet then it’s time to check your website conversion rate. If your site has monthly 50,000 visitors with bounce rate of 75%, avg. time on site is 2 mins and only 100 visitors are purchasing products your product then the Conversion rate is 0.2%, which is really poor.
Conversion Rate = (No. of visitors*/ Total no. of visitors) X 100
* who purchased the product
Now the question arises that how to improve the conversion rate? Some of the best possible methods to increase the conversion rate are listed here.
- Increase the quality of the landing page
- Engage Your Customers
- Start Upselling
- Social Engagement
- Add reassurance copy
- Add Credibility
- Replace block of text with bullet points
- Recommend Popular Related Products
- Many more…
The rest of the methods in detail are available in the below infographic:
Going viral is probably the best thing that can happen to a business’s online marketing campaign. It gives them the kind of visibility they need to promote a product or a new service while relying entirely on word of mouth publicity and social sharing. In terms of cost effectiveness, this tactic really helps smaller businesses save money that would otherwise be spent on hiring the services of social media specialists to artificially boost popularity of products. If you are new to the world of viral marketing, you should really read the following points to really understand how viral marketing can be helpful to Business Listing of all sizes.
Viral marketing give smaller businesses visibility
Researchers that have studied viral marketing and its impact on consumers’ behavior suggests that people that have found their experience with a smaller business better than they expected were more likely to go out of their way to tell their social contacts about it. Even though such social sharing is born out of a spirit of “looks what I discovered” and boasting about one’s eye for the truly fine things in life, it allows smaller businesses to get the kind of visibility they need with their target consumers.
As you know, there is no business without marketing. The main pillar of each and every start-up is marketing and without it, any business will sink for sure. To boost the productivity of the business, entrepreneurs must know the following tricks and tips that can lead to success.
Here is a list of effective solutions that are analyzed and experienced by marketing professionals to enhance the online marketing strategies for startups and medium sized businesses.
Social Media Engagement
Boosting up the Post
Nowadays, every business is struggling hard to stand up in the market. Giving social media post, a boost is necessary to reduce the fraught facts. From a latest research, it is found that Facebook shows only six percentage of the business related content to its fan. If the post is given paid boosts, it can gain more than 100 likes. The “Boost” button will be displayed at the bottom of each post on Facebook. Spend less than $30, to let the message reach thousands of unique users.
Do Load up on data Quickly
Advertising on Facebook delivers the cheapest Cost per Impression (CPM) in the online marketing. This is because of its ability to test ad effectively, which also saves your time. To create hundreds of ads, use “Duplicate” tool of power Editor and then make minute element changes in all ads. Give small budget to determine what works and what doesn’t work.
Search engine optimization is integral to the online development of any business and for this reason every business house has to focus a considerable part of their energy on developing the best practices in this regard. While Google had been quite busy over the last year generating some of the most comprehensive algorithm updates, it is now time to evaluate what we have seen so far in this year’s SEO trends. Numerous online platforms specializing in SEO news & updates have been discussing the developments that have taken place so far this year, and it is time we do the same as well.
Increasing importance of Google Authorship
As more and more business houses are realizing the growing significance of Google Authorship, they are also taking the Author Rank even more seriously than they ever did before. This is so because Google has actually confirmed that they do use some type of Author Rank, particularly when it comes to ranking the in-depth articles. While at the end of last year we saw Google reducing the authorship snippets by around 15% to try and increase the number of click throughs only to the highest quality of content. This has led to the reduction of total number of overall search results that are being followed by authorship info as well as increased competition among the authors.