The evolution of new technological platforms have made the current year an era of content. The manner in which users are viewing content has transformed in a significant way with respect to the changes occurring in the digital landscape. With refreshing announcements happening on a regular basis in both platforms and publishers, the opportunities have dramatically increased for mobile-optimized as well as accessible content. 2015 has been a year of mobile phone revolution that has led to the emergence of ‘smarter content’ which is tailored to suit the form and function of the mobile phone device. Thus ‘smart content’ will provide users with enhanced content experience irrespective of the location they are in.
Mobile content that is interactive
The mobile content is becoming much more interactive than ever before. Tech Giants such as Apple is all set to introduce a new reader app named Apple News which is about to replace the older Newsstand app. In the news app, each of the media outlets will have their own channel and users will have the option to bookmark their ‘favourite’ topics and publications. The new feature is especially designed to improve the user interaction with news.
Enhanced personalisation and customisation
Thus this app provides users with enhanced personalization abilities in short-listing the articles based on their personal interest. Furthermore, the layout of stories can also be customized as a means to optimize the reading experience in mobile phone. Customization and personalization has found a new found interest among the brands since they consider these two criteria very important in connecting with the audiences.
If you run a business, you know that every detail is important. Whether you are trying to track sales, track customer preferences or keep your shelves stocked with inventory, it is critical that everyone looks and feels right to your patrons. Failing even a little bit to meet customer expectations could result in lost sales and poor press for some time to come.
Making the Sale Is Only the Beginning
When you make a sale, your job interacting with the customer is not over. If you sold food to someone, you want to make sure that it was the best tasting food possible. If you sold farm equipment to a customer, you want to make sure that it functioned properly and met the customer’s needs. This can be done by asking for customer feedback via a survey or an online forum. You may also want to reach out by mail or phone to ask how and if a product best served your customer.
How Do You Keep Track of the Entire Sales Process?
One way to keep track of the sales process is with customer case management systems (CMS). Such software can tell you whether a client has purchased a good or service from you before as well as whether the customer is in the process of making a purchasing decision or has made a purchase and needs to be followed up with. If your company has dozens or hundreds of customers, it can be difficult to remember who is where in the sales process unless you have software helping you out.