White label software has been doing the rounds for quite some time. It seems that many marketing gurus are eager to use it. Why? Well, there are a number of advantages for using this kind of software. Many marketers are keen to use software that makes their working lives easier. They want to use robust techniques to assist them with their daily tasks. You need to implement technology that makes your marketing efforts worthwhile.
White label software is necessary for any marketer, within any organisation. Irrespective of your budget, you should use white label software as part of your marketing strategy.
Here are the benefits of using white label software in your organisation.
Google AdWords fees can be divided into direct and indirect fees. Google AdWords is the premier marketing tool available to any business today. Direct Adwords fees are the fees paid to Google for using an AdWords account. These fees are determined by the account holder’s budget and cost per click bid. Your budget and cost per click bid is decided on by you and/or whomever you elect to manage your account. The budget amount is the amount you are willing to spend for each day on your advertising account. The cost per click bid is a variable that you set for a maximum chosen amount. The cost per click will be that amount or less, depending on various elements such as your competition’s bids, budget, and optimization. The optimization of all of your own campaign components also affects these AdWords fees. One way that AdWords is different from all prior types of advertising is that adjustments can be made to your ad campaign at any moment you desire to do so. These adjustments will be immediately reflected in the real world and shown in the settings you place on the AdWords account. AdWords accounts can be manipulated for various ad targeting parameters. This feature gives the ad campaign great potential, but it requires constant tracking of information, monitoring and management of the account to optimize your ROI. The different settings you choose have an effect on your AdWords fees.
Posted by by Barry Schwartz at Search Engine Roundtable
It seems like Google has updated the local search results since the latest Google Pigeon update that was pushed out originally on on July 24th.
A WebmasterWorld thread has some business owners and webmasters noticing the change, so I checked to see my past coverage and compare the search results from after Pigeon launched to today.
In my original story, I showed the search results for a search on [ice cream] and those results have indeed updated since: