The two best pieces of advice acquired in recent times are these;
- Never sell yourself short.
- Concern yourself with the concepts you can add value to.
This statement of intent is a remarkably different and original introduction to a guide on developing essential business to business sales skills is deliberate. It wants you to focus on two important characteristics of the consummate and highly effective salesperson; confidence and pragmatism. Let the rest of this guide inspire you to reach to depths you never thought possible.
Search engine optimization is constantly becoming increasingly complicated. What worked in the past is no longer something that is effective and new industry changes appear every single month. New sites appear every single day. We are faced with different SEO experts that you can contact. The competition in the SEO industry is so much higher than what many believe. It is not at all difficult to find professional SEO services but why should you do this?
The advantages associated with SEO services are numerous. You will have to seriously consider every single fact that is mentioned below and you need to always take you r time to make the best possible choice. How can you understand why you should use search engine optimization if you do not understand the benefits? We will focus on those benefits that are more important based on what most site owners need.
An Increased Visibility
When talking about marketing, it is only possible to see services and products as being successful when people have access to them. Various products that are really great simply disappear because of the huge competition as visibility is lost. Search engine optimization allows you to increase traffic to the site, to your services and to your products.
We can say that the visibility of a business that is web-based will automatically increase after you implement search engine optimization. Visibility can be seen as being equally proportional to service/product success. Every single industry is competitive. The internet allows everyone to have a presence but not every business is visible. An SEO professional is going to help your site to appear higher in search engine results.
By 2016, 63% of digital display will be programmatic, up from 24% in 2014. (eMarketer prediction)
Digital media has come a long way and its potential keeps increasing with each passing day. Realizing this potential, marketers around the world are increasing their investment in digital advertising every year. However, the promise of the huge returns that digital advertising brought with it has left many disillusioned, primarily due to inadequate technology, irrelevant practices and inefficient operating processes.
Widespread adoption of the programmatic approach to advertising is, however, bringing about the desired transformation marketers were seeking. Media buyers and sellers are increasingly aligning their organizational processes with automation technology to bring about continuous, multiple-channel customer engagement.
As digital marketers, it is critical to stay ahead of the game. Some marketers would resort to implementing gray to black hat techniques to do just that. What an unfortunate reality! Let’s give it to those SEOs who are not aware that what they’re doing is wrong. However, there is no excuse for those who are deliberately committing these black hat techniques. Even those who aren’t deliberately doing it cannot excuse themselves ignorant of such.
What you don’t know won’t kill you, but, at times, it is worth knowing the tactics that will get you killed. Here they are.
1) Over-optimizing internal and inbound links
Internal linking is fundamental to spreading the link equity across the site. However, some of us tend to over-optimize the links through the use of keyword-rich anchor texts. Put simply, never force a keyword or keyword phrase as your anchors. Just make them as descriptive and natural as possible. Do the same for those inbound links that you have direct control of such as your author’s bio on guest posts and press releases. Make sure that the anchor text makes sense to the readers instead of using a keyword that you obviously want to rank for.
2) Manual article spinning
Manual spinning is no different from automated article spinning; they both involved creating another version of the content to be published as an original content. That’s very far from the truth. Manual article spinners simply take an existing content, change a few words in the title and in the content, change the format slightly and publish it as their own. Google also took note of these spun articles as duplicate contents. If you are doing this then, you may be penalized by Google eventually. If you can, pay for 100% original, informative contents. It won’t be expensive if you are going to look at it from a penalty-avoiding perspective.