Mobile Marketing – New Frontier of Marketing

If there is one thing that has changed how people live in the past decade, it is the smartphone. Mobile internet connections surpassed the number of people connecting to the internet via desktop computers back in 2016. Smart phones have changed how people communicate and access information entirely. There is no facet of society that has not been affected.

It has also done a lot to change how companies market their products and services to consumers. In regards to advertising, mobile internet has lead to a marketing revolution. Below are just some of the ways companies are using mobile to reach consumers.

Apps
Of the different examples of mobile marketing,  mobile apps are one that most people are familiar with. There are multitudes of different ways you can use apps to help market your product. For one, you could center the app around your product entirely. This can help increase engagement and ensure that users don’t forget about your product over time. Second, you can include advertisements within the app’s design. The Facebook app, for example, allows third parties to advertise directly to mobile users.

SMS
Another very popular form of mobile advertising is SMS. This stands for short message service. Most people know SMS as text messages. Sending out text messages to consumers is one way to keep them continually informed of new products and promotions.

However, getting people to sign up for text messaging is the biggest challenge. The easiest way is to offer a coupon upon doing so that can then be redeemed inside a store. Offering the discount will be worth it. From that point on, you will have a direct line to that particular consumer. According to statistics, smartphone owners aged between 18 and 24 years old send 67 text messages a day on average.

QR Codes
A third strategy is to implement QR codes to help market your product or service. A QR code comes in the form of a black and white dot matrix that can be scanned with a smartphone to reveal a particular message. This could, for example, include a link to your website or a coupon. The great thing about QR codes is they allow for interaction between the physical world and the digital world. You could print a QR code on a magazine ad or on a poster in a subway station. Curious smartphone users may then be compelled to scan it to discover the secret message.

Location Based Mobile Marketing
Mobile marketing can also be extremely powerful in other ways as well. For one, you can use a smart phone’s GPS system to gather data regarding a person’s general location. This information can then be fed into an algorithm that will serve that consumer advertisements based on his or her location. For example, if a person is visiting St. Louis, advertisements for St. Louis store locations or St. Louis based products would be generated. No longer will you have to pay the hefty fees for things like local radio and TV station airtime to reach consumers in a geographic location.

You should also be aware of the fact that 50 percent of smartphone users that perform a web search with localized intent visit a physical store within a day. With this in mind, it also makes good sense to craft your SEO efforts with localized mobile search in mind. If you don’t, you could end up losing a lot of customers to craftier competitors that do know the importance location plays in regards to mobile marketing.

Overall, while there could be unforeseen changes in technology in the future, for the time being, smart phones will probably remain a significant factor in people’s lives for many years to come. Smart phones offer companies unique marketing opportunities that did not exist before. Make sure to take advantage of the mobile platform to maximize your marketing potential.

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

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