Tag Archives: social media
No matter what type of business you run or what industry you’re in, your company can benefit greatly from SEO. The days of paper flyers, brochures, magazine ads, and newspaper listings are over–for the most part anyway. Thanks to the Internet and all of the advanced computer technology that’s out there, doing business online is the way of the current times and the future. Online is also where you’ll find all the customers. Here are six compelling reasons why setting money aside for SEO services is a must for long-term success in the today’s world.
1) No one can buy from you if they don’t know you exist
Perhaps the most important reason for utilising SEO is so that people realise that you and your company are an option for a certain product or service. After all, nobody can buy from you if they aren’t aware of your existence. Some reports say that 75% of users fail to check more than the first page of Google search engine results. By pushing your company links into the upper portion of that first page, online users will have a far higher probability of noticing your link and clicking on it. SEO is guaranteed to get you more exposure more quickly than you’ll ever get with most other methods. While you may be able to get away with local sales, your business will never “boom” without SEO considering the amount of competition out there.
By now, it’s pretty clear that establishing a social media presence is an absolute must for brands and companies. Social media can be a very valuable marketing tool, giving you an opportunity to connect to your audience and gain new followers. However, as with all tools, you have to figure out the best way to use it in order to maximize results. Otherwise, you might be squandering a great opportunity.
Your Facebook Page a great opportunity to give your followers, new and old, a better sense of your brand personality. Whimsical? Fashion-forward? Funny? Irreverent? Facebook gives you the opportunity to establish a voice that’s less corporate and more personable than on a traditional website and to tell the story of your brand without being overly promotional.
Whether you’re just starting out, or are looking for ways to improve your page, here are some suggestions on how best to incorporate branding on Facebook.
How to brand your Facebook page
Facebook cover image using timeline images. Image courtesy of Marek Isalski / Flickr.com
Spend time on your cover and profile pictures. Make a great first impression and draw in an audience through an eye-catching cover image. An eye-tracking study found that people spend more time looking at the cover photo than anything posted to the wall, so spend some time designing an image that achieves your social media goals.
Social media sites such as Facebook, Twitter and Pinterest are booming, and many businesses have caught the wave and jumped on board, using these mediums effectively for their business.
With the evolution of Google’s ranking standards, these marketers seem to have hit the goldmine; social media can directly correspond to your site’s rankings and should no longer be ignored as an ‘optional’ marketing tool.
In 2010, Google was not interested in the reach social media business users had to their consumers for the purpose of Google rankings. Since, however, Google’s standards have evolved. Just like SEO and external and internal links are important to incorporate to your website, the number of followers and the quality of followers of your social media sites play a role in where you rank as well. Quality conversation and involvement with consumers through these platforms helps your rankings climb.
How does a business incorporate meaningful social media use for better Google rankings?
First, your business must determine which social media platforms make sense for creating connections between consumers and what the company has to offer. This can vary greatly based on the type of business and its company-client communication goals, pre-determined by the company.