Tag Archives: social media
Twitter is the Internet’s version of SMS only more diverse. Save for the succinct 140 characters, Twitter gradually occupies the users’ mind space not only because it is public, but also because of its inherent linking capacity. Unfortunately, Twitter had become a haven for hackers and spammers where they can accomplish devious goals. Despite this, how can legitimate tweeters build trust and credibility on the microblogging site? Answers are explored below.
Arianna Huffington, the founder of the biggest blog, Huffington Post, has these to say about Twitter.
1) Self-expression is the new entertainment.
Twitter is a place where users can display substance and encourage conversation whether it be an image, video or article. This means that, in cultivating trust among your followers, you should be a responsible Twitter user. Make sure that, despite the limited number of characters, you are tweeting contents that others can regard as an informative resource. Contents can be a source of inspiration, too.
Tweet about your company, its people, your products and services. Don’t overdo it though. Make sure there are personal messages aside from brand-related tweets. Certainly, the Twitterers would want to know who is behind those tweets. Put a short bio with an image. Establish authority. The process of letting your followers know who you are also develops trust. The more relatable you are, the more trustworthy you become.
Facebook experienced quite a bit of growth in 2013. All signs are pointing to them experiencing even more in 2014 and beyond – if they don’t pull a MySpace and lose popularity. There’s evidence for both of these possibilities if you care to dig around for the information. We’ve done the research for you and have a definitive list of specific predictions for Facebook next year.
Predictions for Facebook in 2014
Here’s a closer look at some of our specific predictions for Facebook in 2014 and beyond. Most of these are issues Facebook has had to deal with in the past, but they’re going to become even more important next year and moving forward.
Mobile – Facebook began concentrating on mobile devices in a huge way in 2013 and this is set to continue next year. They’ve been able to increase revenue on mobile devices quite a bit and understand that mobile is the future. If they can be on people’s phones all the time, they’re going to be in a better position.
Spammers – While Facebook constantly tries to do as much as they can to get spammers off their social network site, the problem still exists. This is going to continue in 2014 and beyond unless Facebook takes a more active stance against them. However, they want to make sure they have the most users, so deleting spammer accounts might not be on top of their priority list.
No matter what type of business you run or what industry you’re in, your company can benefit greatly from SEO. The days of paper flyers, brochures, magazine ads, and newspaper listings are over–for the most part anyway. Thanks to the Internet and all of the advanced computer technology that’s out there, doing business online is the way of the current times and the future. Online is also where you’ll find all the customers. Here are six compelling reasons why setting money aside for SEO services is a must for long-term success in the today’s world.
1) No one can buy from you if they don’t know you exist
Perhaps the most important reason for utilising SEO is so that people realise that you and your company are an option for a certain product or service. After all, nobody can buy from you if they aren’t aware of your existence. Some reports say that 75% of users fail to check more than the first page of Google search engine results. By pushing your company links into the upper portion of that first page, online users will have a far higher probability of noticing your link and clicking on it. SEO is guaranteed to get you more exposure more quickly than you’ll ever get with most other methods. While you may be able to get away with local sales, your business will never “boom” without SEO considering the amount of competition out there.
By now, it’s pretty clear that establishing a social media presence is an absolute must for brands and companies. Social media can be a very valuable marketing tool, giving you an opportunity to connect to your audience and gain new followers. However, as with all tools, you have to figure out the best way to use it in order to maximize results. Otherwise, you might be squandering a great opportunity.
Your Facebook Page a great opportunity to give your followers, new and old, a better sense of your brand personality. Whimsical? Fashion-forward? Funny? Irreverent? Facebook gives you the opportunity to establish a voice that’s less corporate and more personable than on a traditional website and to tell the story of your brand without being overly promotional.
Whether you’re just starting out, or are looking for ways to improve your page, here are some suggestions on how best to incorporate branding on Facebook.
How to brand your Facebook page
Facebook cover image using timeline images. Image courtesy of Marek Isalski / Flickr.com
Spend time on your cover and profile pictures. Make a great first impression and draw in an audience through an eye-catching cover image. An eye-tracking study found that people spend more time looking at the cover photo than anything posted to the wall, so spend some time designing an image that achieves your social media goals.