Tag Archives: social media
We’re halfway through 2015 already. It’s the perfect time to look at some of the marketing trends we’ve seen this year. It’s also the perfect time to look at what may be next. The world of advertising and marketing is ever-changing. What was popular last month may not be effective a few months later. To keep you up to date, we’re going to take a look at the predicted top marketing trends for the next 12 months.
Long gone are the faceless organizations from yesteryear. Now, it is all about being as human as possible. Brands are putting all of their efforts into providing customers with a more personal experience. We’ve seen this become quite popular on social media. Now, social media managers sign their names off on the tweet. Customer service representatives use their names in Facebook communications. It’s all about becoming a face and not just another big name organization. If you want to piggyback onto this trend, then you need to build solid connections with customers. This is the only way to provide that human experience that potential customers are crying out for.
How to Use Social Media to Drive your Business?
Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition, higher conversion rates, increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for.
Social media marketing is progressively essential resource for organizations to get found by and connect with potential purchasers on the web. Facebook is a device for connecting individuals with everyone around them. What’s more, as with any social networking site, marketers have a chance to utilize Facebook to extend their online foot shaped impression and draw in with clients directly. These days what the individuals are doing, going to Google and social networks for answers to their diverse inquiries and needs. One of the reasons Facebook is successful is the personal connection you can make with people.
What you think about utilizing Facebook for marketing to drive genuine business results. This question makes sense. Facebook is a social utility for connecting individuals with people around them – friends, family, colleagues, or just others with comparable diversions. Facebook permits users to interface and offer information in a mixed bag of ways. Facebook has more than 500 million dynamic users and that number keeps on growing steadily. It is the third most website in the world and the social media site in the world. So anyone can easily market their product or service through facebook. They can easily reach their product to the whole world.
The primary business objectives for utilizing facebook is to get found by individuals who are hunting down your items or administrations, to unite and connect with present and potential customers, to make a group around your business and to advance other substance you create. On Facebook, Profiles are implied for individuals and Pages are implied for organizations. To completely connect with and influence Facebook’s highlights, you ought to create a personal profile.
Twitter is the Internet’s version of SMS only more diverse. Save for the succinct 140 characters, Twitter gradually occupies the users’ mind space not only because it is public, but also because of its inherent linking capacity. Unfortunately, Twitter had become a haven for hackers and spammers where they can accomplish devious goals. Despite this, how can legitimate tweeters build trust and credibility on the microblogging site? Answers are explored below.
Arianna Huffington, the founder of the biggest blog, Huffington Post, has these to say about Twitter.
1) Self-expression is the new entertainment.
Twitter is a place where users can display substance and encourage conversation whether it be an image, video or article. This means that, in cultivating trust among your followers, you should be a responsible Twitter user. Make sure that, despite the limited number of characters, you are tweeting contents that others can regard as an informative resource. Contents can be a source of inspiration, too.
Tweet about your company, its people, your products and services. Don’t overdo it though. Make sure there are personal messages aside from brand-related tweets. Certainly, the Twitterers would want to know who is behind those tweets. Put a short bio with an image. Establish authority. The process of letting your followers know who you are also develops trust. The more relatable you are, the more trustworthy you become.