Tag Archives: social media
Top 5 Worst On-Site Social Media Engagement Mistakes
While the known aspects of on-site social media marketing is known by many, there are some barriers to the on-site social networking engagement initiatives taken up by companies on the whole. Let us look at some of them.
Social Sharing buttons: When you visit certain sites, you see a deluge of social sharing buttons, there is everything right from Reddit, to StumbleUpon, Blurtit, Facebook, Google+, Orkut and many more. This flooding of social networking sites might just dissuade your reader from sharing it in the first place. You definitely would want your readers to share your articles on their social media sites, but there is a way to get around it. You would need to find out the most prominent social media site that is being used currently and subsequently keep the button on the said page
5 Reasons Google+ Is Not A Facebook Killer
By Dave Davies at Search Engine Watch
For the past couple weeks, a select gathering of us (likely including many Search Engine Watch readers) have been playing with Google+. It’s an interesting social media experiment by Google, but it is likely to remain that. Another “almost ran” in the social media game; another Google property that just won’t quite make it. Here are five reasons why.
1. Usability
A huge problem Google will face here is that we all know how we use our social media tools and why.
Let’s look back to May 2010, when Facebook had the “audacity” to force a layout change on its users – a change that garnered 1.7 million protests and many more complaints (including one from yours truly). If people are this opposed to simply adjusting how they use a single social media site (and let’s be honest, the changes really weren’t that significant; no manual required), who’s going to want to learn an entirely new layout and way to communicate to do… the same things you can do on Facebook.
The overall layout of Google+ is similar to that of Facebook (coincidence?) but the subtle differences are going to be problematic in a world where you have the user’s attention for a whopping five seconds. If they can’t find what they’re looking for, they’re gone.
SEO Authority Building Tips : Best Strategies For Developing Authority
By Eric Enge at Search Engine Watch
By now you know you need to focus on authority, your own, as well as relationships with other authorities. But what are the best strategies for developing authority?
From an SEO perspective, building authority only works if you have some sort of web presence for people to capitalize on. For the purposes of this column, it’s assumed that you have a blog, a social media presence, or both. Actually, you want to have both, because blogging and social media can reinforce each other in powerful ways:
Search engines try to measure personal (or organizational) authority the way people do. Your ability to obtain real links, fans, likes, +1s, or shares will be driven by that perception. In other words, don’t go buying likes, +1s, links, shares, or whatever.
Google, Facebook Asked to Screen User Content in India : Indian Government Demands Content Censorship
Indian UPA Government Demands Content censorship on Technology Companies like Facebook, Google, Yahoo, Microsoft
By DAVID ANGOTTI at SEJ
India, which has over 100 million active internet users and is the third largest country in terms of internet activity, wants certain types of content screened by technology companies.
The India Telecommunications Minister, Kapil Sibal, held a press conference in New Delhi criticizing Facebook, Google, Yahoo, Microsoft, and other large internet companies. He said that these companies have refused to cooperate with his demands to censor derogatory material and that India will begin to take action itself. He is especially concerned with “offensive” material that is being posted by users to platforms such as Twitter and Facebook. Sibal indicated that the Indian government will begin to censor “offensive” content if the technology companies do not voluntarily comply with India’s demands.
During the press conference, Sibal said:
Facebook Status Update Character Limit Now Much Higher
By Chris Crum at WebProNews
Facebook announced that it is increasing the character limit on status updates. In a status update on theFacebook + Journalists page, the company wrote:
“In September, we increased the character limit on status updates to 5,000 characters. Today, we’re announcing that you can now write posts with more than 60,000 characters.”
They also shared the following graphic:
The first thing this says to me is that Facebook recognizes the value of the blog-like posts that appear frequently on its new rival Google+. Quora, which has been popular among influencers, is also good for this kind of post. Facebook clearly doesn’t want these types of people, which include journalists and bloggers (hence the FB Page on which it was announced) to not think of Facebook as a good place to put these kinds of updates.
In fact, the company has been trying to become a more useful tool for journalists for a while now. The recent open graph announcements are strong indicator that the publishing side is working effectively. In April, Facebook launched the Journalists on Facebook Page and a journalist workshop program.
