Tag Archives: Google algorithm
Is there a new algorithm update of Google coming soon? Will Google Officially name it as Google Zebra Update?
Seems Google is now dealing with different animal names for their updates to protect endangered species, including Panda, Penguin, but is it worth enough to consider Zebra as an endangered animal and giving it’s name to it’s new update.
Or, it is just a rumor spreading all over the internet from yesterday that Google is going to roll out new update with name as “Zebra Update”.
Will Google Zebra Hit Social Marketing?
Will it work against spam content?
Will it Wipe All Websites Off From The Web?
Or something else is there in Google’s mind?
By MELISSA FACH at Search Engine Journal
Outrider has offered a very informative and historical infographic that offers a timeline of Google Algorithm Changes. All SEO’s can use this IG as a tool for learning, the ability to have conversations with respected SEO’s and to try gather an understanding of Google’s thinking and strategies for their search engine. Outrider also offers a full list of resources they used to gather this information -> Google Algorithm Resources.
Click to expand size.
By Matt Cutts at Google Webmaster Central Blog
In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.
As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.
We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.