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Posted by Kenny Martin at SEOMoz
What do you do when you are being outranked by a spammer? It’s one of the most frustrating things that an SEO can face, but before jumping to conclusions it’s important to understand what exactly is happening.
In this week’s Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. Let us know your thoughts on this challenging problem in the comments below!
Marketing through various social networks does not only mean how you sell your product, it is more about how you engage your followers. Social media marketing is considered the most innovative tool of internet marketing that is available for businesses online. This term refers to sharing relevant information as well as opinions through various social networking portals. The main objective of this form of marketing is building groups and communities, interaction and also sharing information which is of common interest.
Currently Facebook, Twitter and Pinterest are three social networking sites that are making important inroads in the arena of Social Media with their creative tools and innovative marketing strategies. Though these networking sites are perceived as space of younger generation, online businesses have foreseen their opportunity of using the popular sites to their own benefit.
Why Social Media Sites Have Become Important For Digital Marketing?
Compared to other options available for marketing your business online, social media marketing is a very low cost investment. Social media sites are free to use and they even offer a number of links to your website just for free. It is when you use conventional methods that it costs you a lumpsum amount. All the popular networking sites receive huge traffic and in they can also generate a lot of traffic for your website. Moreover this type of marketing strategy acts almost likes word-of- mouth concept which works more than commercial advertising. Most search engine optimization company make use of the latest trends of social media marketing.
Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags. However, thanks to the recent changes in the Google algorithm, various popular social media channels such as the Facebook, Google+, Twitter and YouTube have gone on to greatly influence the search engine results. Many businesses and the SEO industry have now started to formulate a well-planned marketing strategy to optimize the presence of website or business online.
How Social SEO Impacts Your Business?
It can be rightly said that an effective social media marketing strategy has really gone on to become an intrinsic part of the SEO industry, particularly after the Penguin and Panda updates. This can be analyzed from the fact many social networking websites are getting a good ranking in the search engine result pages.
You may be surprised to know that the popularity of your website on the various renowned social media channels can go on to increase the ranking or visibility of your website. This can be better understood with the help of an example. For instance, if many Facebook users like your website page, then the search engines consider that it must be a very pivotal site. If the large numbers of the people are mentioning your website, then it is really a great sign for your business. The search engine giant Google takes into the consideration all your online social activity and combines it into its search results.