Tag Archives: Google Penguin Update
Why the Google Penguin Update is Good For SEO
By MATT BESWICK at Search Engine Journal
If you’re not familiar with Google’s latest algorithm update codenamed Penguin, you might be perplexed by falling search rankings for your websites. Every now and then, Google changes up their search ranking algorithms to cut down on spam, penalise duplicate content and generally eliminate weak websites from the first page. It’s an ongoing arms struggle between Black Hat SEOartists and Google, one which will probably never be resolved. The general idea behind Penguin is to crack down on underhanded backlinking techniques and reward strong sites by focusing more on content and less on SEO tricks. Here are a few reasons why Penguin is actually a good thing for quality SEO in general.
Authority Matters More Than Ever
Ways To Recover & Negative SEO : Google Talks Penguin Update
By Danny Sullivan at Search Engine Land
It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions.
Penguin: “A Success”
The goal of any algorithm update is to improve search results. So how’s Penguin been for Google?
“It’s been a success from our standpoint,” Cutts said.
Getting Better At Keywords : Avoid keyword stuffing, but do keywords right
By Chris Crum at WebProNews
Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords stuffing, so if you’ve been doing this and getting away with it in the past, there’s a good chance the update took you down a notch.
Specifically, Google’s Matt Cutts said the update “will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. Avoiding keyword stuffing has long been one of these guidelines. The guideline says, “Don’t load pages with irrelevant keywords.”
Google has a page about this in its help center, where it elaborates a little more. Here’s what Google says, verbatim, about keyword stuffing there:
“Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.
Google Penguin Update: Don’t Forget About Duplicate Content
By Chris Crum at WebProNews
There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand close to its chest.“While we can’t divulge specific signals because we don’t want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics,” Google’s Matt Cutts said in the announcement of the update.
He also said, “The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines.”
