Category Archives: SMO
Explaining SEO, Role by Role (SEO for CEO, CTO, Web Designer, Web Developer, Sales Manager, Content Editor..)
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:
- Their role: a description of their position within the company and their responsibilities.
- Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
- Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.
In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs that will demonstrate to them the ongoing effect they are having on the project, how it has benefited the organisation as a whole, and (for bonus points) how their role has benefited from SEO success. Inspiring people in this way leads to their ongoing commitment, and a successful organisation full of motivated, happy people.
CEO
- Their role: Responsible for the whole company; interested in the ‘big picture’ and needs to be able to justify decisions and costs to the board and shareholders.
- Persuade them: SEO gives a competitive advantage in attracting visitors and customers. Though it requires an initial push of effort, and ongoing resource, the work will show a demonstrable ROI, they’ll be provided with regular figures for the board about the profit generated by SEO efforts.
Mobile Sites Are Better Than Mobile Apps: Let’s Talk
Logically, they are the quite different in its functions. Moreover, if you understand it differently, then you will able to know their real identity. When you are thinking about mobile sites, then you will get to know about the latest technology and advancement in the mobile industry as well as you will able to know about the latest mobile phones which will hit in the market soon. Basically, the mobile sites provide the overall mobile market scenario whereas the mobile applications cater the feelings of the real time using of the mobile in our life. So, in this direction, you will get the benefits from them as well.
Information
If you like to deduct the difference between the mobile sites and the mobile applications, then you will get the vital information about these stuffs regarding its features and performance. Moreover, when you are a mobile user, then you have to get the real information about the products which you are going to use it. So, in this direction, you can approach the mobile sites where you will get to know all information about the latest mobile phones and its technology as well. So, it is very much important for you as a buyer to know about the product before you buy it. Whereas, the mobile applications will give you only the information about real time experience about the mobile technology. So, the mobile sites will have an edge over the mobile applications.
Real time exposure
Through the mobile sites, you will able to get the real time exposure to the real happening in the mobile world. Moreover, it will give you an overall picture of the current mobile market status. Even, the mobile sites will provide the real feedback about the latest mobile phones and the mobile technology as well. Moreover, you will have a greater chance to explore real time information about the mobile market according to your requirement as well. The mobile applications will give you a chance to explore the mobile technology in the real time, so you can get experience about it.
How Social Media Can Affect Your Site’s Rankings
The world of Internet marketing can be a little fuzzy. Through the evolution of the Internet, mobile devices and marketing mediums, the rules and standards are constantly changing.
Social media sites such as Facebook, Twitter and Pinterest are booming, and many businesses have caught the wave and jumped on board, using these mediums effectively for their business.
With the evolution of Google’s ranking standards, these marketers seem to have hit the goldmine; social media can directly correspond to your site’s rankings and should no longer be ignored as an ‘optional’ marketing tool.
In 2010, Google was not interested in the reach social media business users had to their consumers for the purpose of Google rankings. Since, however, Google’s standards have evolved. Just like SEO and external and internal links are important to incorporate to your website, the number of followers and the quality of followers of your social media sites play a role in where you rank as well. Quality conversation and involvement with consumers through these platforms helps your rankings climb.
How does a business incorporate meaningful social media use for better Google rankings?
First, your business must determine which social media platforms make sense for creating connections between consumers and what the company has to offer. This can vary greatly based on the type of business and its company-client communication goals, pre-determined by the company.
How To Use Social Media Sites For Marketing your Business?
Marketing through various social networks does not only mean how you sell your product, it is more about how you engage your followers. Social media marketing is considered the most innovative tool of internet marketing that is available for businesses online. This term refers to sharing relevant information as well as opinions through various social networking portals. The main objective of this form of marketing is building groups and communities, interaction and also sharing information which is of common interest.
Currently Facebook, Twitter and Pinterest are three social networking sites that are making important inroads in the arena of Social Media with their creative tools and innovative marketing strategies. Though these networking sites are perceived as space of younger generation, online businesses have foreseen their opportunity of using the popular sites to their own benefit.
Why Social Media Sites Have Become Important For Digital Marketing?
Compared to other options available for marketing your business online, social media marketing is a very low cost investment. Social media sites are free to use and they even offer a number of links to your website just for free. It is when you use conventional methods that it costs you a lumpsum amount. All the popular networking sites receive huge traffic and in they can also generate a lot of traffic for your website. Moreover this type of marketing strategy acts almost likes word-of- mouth concept which works more than commercial advertising. Most search engine optimization company make use of the latest trends of social media marketing.
