Tag Archives: quality content
By Garry Przyklenk at Search Engine Watch
Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies,Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success.
Diversify Your Traffic
Much to my own amazement and to that of my peers on stage, many in attendance at SES Toronto felt that they received significantly more traffic from Google organic search than any other source, and that SEO traffic converted much better than other sources.
Google announced what may ultimately be one of the biggest changes to their algorithm yet.
From the Official Google Blog: “Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”
Notice the language being used. Specifically, “…reduce rankings for low-quality sites…” That means it’s not only individual posts or pieces of content will be penalized for being deemed “low-quality” but entire websites. The announcement also mentions “low-value add for users” and sites that “copy content from other websites.” The target? Content farms, to start. These sites exist and profit based on volume. The more content produced (often for a pittance) the better they do – or did.
To most observers and users, this focus on volume resulted in millions of low-quality pieces of content cluttering the search engine results pages (SERPs). The writers producing content for these content farms are paid largely based on views. No indexing in Google, no views. No views, no pay. No pay, no writers … and no content.