Tag Archives: matt cutts

June 10, 2011   General, Google, Online Marketing, SEO   No comments

Google Panda 2.2 Update / Google Farmer 2.2 Update : Coming Soon

By  at SearchEngineLand

One of the bigger pieces of news — certainly for webmasters and SEOs — from our SMX Advanced panda and baby Google Panda 2.2 Update / Google Farmer 2.2 Update : Coming Soonconference this week is that Google will soon be releasing version 2.2 of the Panda algorithm update.

Google’s Matt Cutts confirmed that during Tuesday’s keynote question-and-answer session with Danny Sullivan. Cutts said that the update has been approved, hasn’t been rolled out yet, but that should happen soon.

Improved Scraper Detection

The next update will target a common webmaster complaint related to the original Panda/Farmer update: sites that scrape and re-publish content and are out-ranking the original source of the content.

“A change has been approved that should help with that issue,” Cutts said.

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April 12, 2011   Google, SEO   No comments

URL Shorteners and SEO – Will Google considers shortened URLs while giving PR and Banklink benefits?

As now a days everybody in the online marketing industry are well aware about many URL shorteners like http://bit.ly/, http://goo.gl/, http://tinyurl.com/ etc…

But one question comes in their mind every time they use such tool or website to shorten their long URLs is that “Will Google considers such shortened URLs while giving PR and Banklink benefits?” The answer of that question is well explained by Google’s Matt Cutts in a very good article by Chris Crum at WebProNews.com as below:

With Google looking more at social media these days, in terms of ranking signals, a lot of webmasters continue to wonder how Google treats URL-shorteners in terms of SEO.

This isn’t completely new information, but it still seems to be a topic that continues to come up fairly regularly. Google’s Matt Cutts addressed the issue in a video posted to Google’s Webmaster Help YouTube channel.

“Custom URL shorteners are essentially just like any other redirects,” he explains. “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like bit.ly or goo.gl) will do, if we see that 301 then that will pass PageRank to the final destination.”

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