Google Penguin 2.1 is Going Live Today : Matt Cutts

Google Penguin 2.1 UpdateGoogle Penguin 2.1 is launching today, according to a tweet from Google’s Distinguished Engineer Matt Cutts.

The first update to the second-generation Penguin algorithm designed to target web spam will affect “~1% of searches to a noticeable degree.”

Google Penguin 2.0 went live on May 22 and affected 2.3 percent of English-U.S. queries. When it launched, Cutts explained that while it was the fourth Penguin-related launch, Google referred to the change internally as Penguin 2.0 because it was an updated algorithm rather than just a data refresh.

“It’s a brand new generation of algorithms,” Cutts said in May. “The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.”

This is Google’s fifth Penguin-related launch.

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Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

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