The Google Zebra Update Is Coming : One More Algorithm Update of Google?

Google Zebra Update

Is there a new algorithm update of Google coming soon? Will Google Officially name it as Google Zebra Update?

Seems Google is now dealing with different animal names for their updates to protect endangered species, including Panda, Penguin, but is it worth enough to consider Zebra as an endangered animal and giving it’s name to it’s new update.

Or, it is just a rumor spreading all over the internet from yesterday that Google is going to roll out new update with name as “Zebra Update”.

Will Google Zebra Hit Social Marketing?
Will it work against spam content?
Will it Wipe All Websites Off From The Web?

Or something else is there in Google’s mind?

Recently, a certain search engine’s algorithm updates have not been so nice to most of the web. These Agents of G.O.O.G.L.E (yes I’m a Marvel fan!) arrive quietly, then tear relentlessly through the fabric of our very SEO souls! And what makes these updates even more frightening (and creepy) is these kill shots come in the form of cute and cuddly animals. I mean who would be afraid of a cute little Penguin…awe…or that cuddly Panda? And when was last time crowds ran screaming “The Hummingbird is coming…run for your lives!”? Never!

Well, the animal pain train is on its way again and this time its newest addition comes directly from the plains of Africa – code named  “Zebra” or as I like to call it “Your eCommerce store is toast…losers”!  Really, G.O.O.G.L.E should stop patronizing us and start giving these updates appropriately scary names like Gargoyle or Dragon, Sabertooth or Piranha! How many people would try to game the system when G.O.O.G.L.E Piranha is on its way? The question is, who will G.O.O.G.L.E Zebra hoof stomp with their so-called “Merchant Quality Update”?

Have a quick look at below details shared at SearchEngineJournal under heading Online Merchants Beware: The Google Zebra Update Is Coming”  & “The Google Zebra Algorithm Update and What You Can Do To Prepare

Google’s Matt Cutts wasn’t done with announcements and he shared with us yet another important update at SXSW in Austin, Texas, this past month. Matt said, and I quote,

“We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don’t want low quality experience merchants to be ranking in the search results.”

Webmasters have dubbed this update the “Merchant Quality Update”, but I’ve dubbed it “The Zebra”. Although Matt Cutts didn’t say how Google will detect these “bad merchants”, we have an idea of who and what they are going to target, so let’s look at a couple things you need to do as an online merchant to avoid “The Zebra Penalty”.

What do you think about the same? Reply in comment..

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

4 thoughts on “The Google Zebra Update Is Coming : One More Algorithm Update of Google?

  • January 25, 2013 at 9:20 am

    Just as we are having this brainstorming session here, fat chance the people at Google have had it too. And yes, I do think Google will embellish its Zoo soon enough.. just to keep us happy (and keep the SEO whining going).

    Just a peep in the black hat forums will show you the ways people devise to find loopholes in Google’s algorithm. On the plus side, it does not seem like most people have enough time to keep tweaking their malicious softwares to keep up with Google’s whims.

  • January 25, 2013 at 10:29 am

    Google Rock !!

  • January 26, 2013 at 8:41 am

    They are targets on specific section of Zoo and start with letter “P”. Might be the newer updates name as: Panther, Pintail, Pigeon….

  • March 8, 2013 at 10:28 am

    Why seo world afriad about zebra. What are the main changes in zebra? How we recover from this ? Sugget your knowledge about in zebra and help our world…..


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