Zuckerberg Grows. Again! : Facebook Acquires WhatsApp in $19 billion (In cash & stock)

Facebook Acquires WhatsApp

Technological advances and communications have always gone hand-in-hand. In this era, where smartphones and messaging services have transformed into the list of necessities of life, the world has literally has shrunken in size.

Among all the ways of virtual communication, text messages or SMS became very popular due to its convenience but it comes with a price! However, the current trend of texting – WhatsApp, enables users to exchange unlimited multimedia messages at no cost.

In just five years, WhatsApp has built a communication service that supports over 400 million monthly active users worldwide and 320+ million daily active users. Whatsapp has 70% active users, a number even more than the social networking giant Facebook, which has 61% existing users.

Facebook declared today its $19 billion acquisition of WhatsApp in cash and stock. It is an amazing landmark for the company’s co-founders Jan Koum and Brian Acton. This would lead the firm in the market for messaging.

Jan and Brian wanted a different kind of company from the minute they launched WhatsApp. They remained zealous to a fast communications service that works meticulously to stay ahead of the competitors. This has offered WhatsApp well and attained popularity within no time.

WhatsApp served a messaging platform just as Skype did for voice and video calls. It has completely revamped personal communications by using the Internet as the backbone of its communications. According to their close business partners and investors, “For the past three years, it’s been our privilege to work with Jan and Brian. It has been a remarkable journey, and we could not be happier for the talented underdogs whose unshakeable beliefs and maverick natures epitomize the spirit of Silicon Valley.”

Those less acquainted with Whatsapp and its brilliant performance might wonder about how an adolescent organization could be so profitable. Whatsapp helps us to remember different organizations like Paypal and Youtube – whose authors picked similar method like Jan and Brian.

What prompted Facebook to buy WhatsApp

  1. More than 400 million monthly active users
  2. Over 400 photos shared every day
  3. Handles more than 10 million messages daily
  4. Simple, no-nonsense design and ads-free interface
  5. 5 year old company with a team strength of less than 40, essentially a start-up

The note from Jan’s desk“No Ads! No Games! No Gimmicks!”

Facebook has ensured Jan and Brian that WhatsApp will stay ad free and they will not have to compromise on their ideology. As a new member of Facebook’s board, Jan will continue to preserve the rights of WhatsApp users.

There may be no demonstration of the viral nature of Whatsapp than the way that the organization has achieved without investing a penny. The organization has not even hired an advertiser or PR agencies. Yet, like the world’s most awesome brands, it made a great association with its users.

Jan and Brian have been committed to build an enduring service since they started WhatsApp with less than just ten users. Now, they are just getting started on their way towards the billions. Let’s wait and watch what happens now with Zuckerberg and Jan and Brian joined hands together!

Courtesy : Hidden Brains Blog

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

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