Category Archives: Web Design
SEO Vs Google Panda Update : Google Panda Update SEO Survival Tips
By Garry Przyklenk at Search Engine Watch
Google Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the distinct honor of accompanying Dave Davies,Thom Craver and Terry Van Horne on a panel to discuss the impact of Google Panda, and long-term strategies for SEO success.
Diversify Your Traffic
Much to my own amazement and to that of my peers on stage, many in attendance at SES Toronto felt that they received significantly more traffic from Google organic search than any other source, and that SEO traffic converted much better than other sources.
Perfect Search Engine : How Would You Create The Perfect Search Engine?
By George Michie at Search Engine Land
At the most recent Search Insider Summit, Aaron Goldman moderated a terrific panel titled “The Perfect Search Engine” (video here). Panelists evaluated how the perfect search engine (“PSE”) might take information (voice, text, other signals), how it should display that information, and what factors should carry the most weight in ranking results.
Overall, the discussion was great, but chopping up the issue into facets missed the broader implications of PSE. So, I thought I’d close out my blogging for 2011 with a prescription of my own and how such changes could impact paid advertising.
Let’s start from first principles and address the question: “What do users want from a search engine?”
The most concise answer might be: we want the engine to provide results that match our intent.
When I search for “pictures of Abraham Lincoln” I want the results to be images of Abraham Lincoln, not websites that have those images. If I search for “Newton’s gravitational constant” I’d like PSE to give me the number, not websites where I might find that information. If I search for Walmart, why not take me to their website directly, or perhaps to a map if I’m searching on a mobile device?
Hosting Related Issues : Tips for hosting providers and webmasters by Google
At Google Webmaster Central Blog By Pierre Far, Webmaster Trends Analyst
Some webmasters on our forums ask about hosting-related issues affecting their sites. To help both hosting providers and webmasters recognize, diagnose, and fix such problems, we’d like to share with you some of the common problems we’ve seen and suggest how you can fix them.
- Blocking of Googlebot crawling. This is a very common issue usually due to a misconfiguration in a firewall or DoS protection system and sometimes due to the content management system the site runs. Protection systems are an important part of good hosting and are often configured to block unusually high levels of server requests, sometimes automatically. Because, however, Googlebot often performs more requests than a human user, these protection systems may decide to block Googlebot and prevent it from crawling your website. To check for this kind of problem, use the Fetch as Googlebot function in Webmaster Tools, and check for other crawl errors shown in Webmaster Tools.
We offer several tools to webmasters and hosting providers who want more control over Googlebot’s crawling, and to improve crawling efficiency:
Interesting Infographics of 2011: Twitter, Websites, Mobile Video, Gamification & Data Centers
By MELISSA FACH at Search Engine Journal.
Here are 5 interesting infographics we found this week on Twitter, perfect websites, taming mobile video, gamification and data centers in 2011. This is a long page to scroll through, but it has a lot of interesting data. Some of the infographics can be enlarged by clicking.
The Year in Names 2011 – WhitePages.com
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R.O.I Media – The Anatomy of a Perfect Website
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Explaining SEO, Role by Role (SEO for CEO, CTO, Web Designer, Web Developer, Sales Manager, Content Editor..)
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:
- Their role: a description of their position within the company and their responsibilities.
- Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
- Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.
In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs that will demonstrate to them the ongoing effect they are having on the project, how it has benefited the organisation as a whole, and (for bonus points) how their role has benefited from SEO success. Inspiring people in this way leads to their ongoing commitment, and a successful organisation full of motivated, happy people.
