Category Archives: Web Design

January 17, 2012   Dilip Rajpurohit
2

Alternatives to Google Analytics Website Analysis tool

By  at Search Engine Journal

Since its launch in 2005 Google Analytics has become almost unassailable in the world of website analytics, with 57% of the world’s 10,000 most popular websites using the popular site statistics suite.
Prior to the arrival of Google Analytics, the choices were largely between the inferior data of ‘server stats’ packages, lightweight 3rd party services or paying several hundred dollars a month for an enterprise level solution.  Google Analytics brought powerful, accurate analytics to the masses and as site owners we lapped it up.

Tools such as Google Analytics give us the data to make smarter decisions about our websites and our businesses.  Whether we are looking to increase traffic, improve conversions, conceive content ideas or do any of a myriad of other tasks, our analytics suite will often be the starting point.

However Analytics != Google Analytics. There are alternatives out there, and what’s more some of them are rather good.

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January 13, 2012   Dilip Rajpurohit
0

How Search Engines Work : Learn About Search Engines & Their working

By  at Search Engine Watch

how-search-engines-work

It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Practice Guide”. It was a very big seller and, in fact, it carried on selling through to the beginning of 2010 when I took it offline.

I’ve decided to start this year by revisiting the chapter in the book about how search engines work. I’ve said many times over the years that, most books about SEO have a section called how search engines work. But rarely (if ever) do they describe the interdisciplinary approach to information retrieval (IR) covering mathematics, computer science, library science, information architecture, cognitive psychology, linguistics, and statistics – to name but a few.

Previously, I had written mainly about methods of manipulating rankings by keyword stuffing and other black hat type techniques of the time. But as I began to realize the importance of linkage data and even more so, link anchor text, I became more and more inquisitive as to what it was exactly that search engines used in their ranking technologies.

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January 07, 2012   Dilip Rajpurohit
1

Google Algorithm Update 2012 : Google’s Latest Algorithm Changes (They Don’t Include Panda)

By  at WebProNews

Landing page quality matters more in image search

As you may know, Google has been putting out a monthly list of algorithm changes it has been making, as part of the company’s initiative to be “more transparent”. Google will never put out the entire secret sauce of its algorithm (without a court order, at least), so webmasters can at least be thankful that they’re being thrown a handful of bones in the form of a monthly list.

Some have apparently already been feeling the effects of Google’s algorithmic early this year. Webmasters were quick to point the finger at the old panda, but Google assures us that this is not the case. A spokesperson for the company told WebProNews there have been no Panda updates in 2012 so far (though I’d expect one to launch before too long).

By the way, now that 2011 is over, do you think Panda has done a good job at cleaning up search results?

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January 03, 2012   Dilip Rajpurohit
1

Tip-Related Articles for SEO, Social & Internet Marketing : Collection of 2012

By  at Search Engine Journal

Here is a small collection of articles giving suggestions on SEO, content marketing, social media and Internet marketing for 2012. I know we are all hoping for a successful 2012; perhaps some of the information in these articles can help you plan for the upcoming year.

 

SEO

Social Media

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December 31, 2011   Dilip Rajpurohit
0

Brief Look At The Web Of 2011, Top Web Brands, Top Social Networks, Top Blogs In 2011

Dear Friends, Followers, Readers. Here is the last and most important sharing of 2011 on this website www.SEO4World.com.

By  at WebProNews

I’m not going to rehash the entire year of events and web happenings. That would be a massive book, and there is just simply too much to recount. I’m not even going to focus on major events so much, but there have been so many year-end round-ups that I feel they yield their own round-up of sorts, allowing us to take a quick glimpse of the year that’s now behind us. Happy New Year.

According to Nielsen, the top web brands in 2011 (in the U.S.) were:

1. Google
2. Facebook
3. Yahoo
4. MSN/WindowsLive/Bing
5. YouTube
6. Microsoft
7. AOL Media Network
8. Wikipedia
9. Apple
10. Ask

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