Using Local SEO to Go Global

The Internet gives the average person the ability to quickly and easily find an audience across the world. Learning the nuances of local SEO is an absolute must if you are looking to expand your audience. Let’s take a look at a few of the ways that you can use good local techniques to take your business across the seven seas.

Creating a Niche
Techniques such as geofencing marketing give you the ability to create a niche for your business. Practically, these niches show up as increased visibility in the major search engines, virtually guaranteeing you more conversions. Results from the first page of Google earn more consumer trust and garner almost 90% of the total clicks. If your site is number one for a relevant keyword, you can expect around two thirds of the clicks for that keyword.

Solidifying Your Local Market Position
It is always good business to start from your hometown, and online marketing is no different. Not only will you earn more business from the customers closest to you, but the search engines will give you preferential treatment when it is time for your company to expand operations. Wide net marketing is no longer a viable strategy for online marketing – in order to go global, you have to first win your local market.

Focusing your SEO efforts on the local market solidifies you at a hometown level, ensuring that you always have a baseline of support as well as viable market share. From here, the sky is the limit. Without it, you can expect not to go very far in your online marketing efforts.

Good Analysis
The best marketing strategies are created over time from many iterations that consistently improve. However, if you are going to get this kind of performance from your marketing down the line, you must start the process of analysis today. Tweak the parts of your strategy that do not work and perfect them. The bad parts can be thrown away, never to be seen again.

Starting on a local level ensures that you do not make mistakes on a grand stage. Your hometown audience is likely to be more forgiving than the world at large. If you work the kinks out before you expand, you save yourself a great deal of trouble in reputation management and the fallout from other mistakes that you are likely to make without practice.

Spending Less on Marketing
If you invoke local search properly, your marketing will start to work for you instead of the other way around. Imagine being able to redirect funds from your marketing campaign to other parts of your business. You could expand on research and development or hire more IT security to protect your proprietary ideas. All of this and more is possible if you shore up our local marketing efforts from the beginning.

How does local SEO allow you to spend less on marketing? The number one metric for your online marketing efforts is search engine positioning. Once you have this positioning and know how to maintain it, your online ads will work for you 24 hours a day, seven days a week. Even while you sleep, people who are searching for your keywords will find your site and potentially convert into customers. This is the beginning of passive income, which is what separates successful companies from unsuccessful ones.

These are just a few of the ways that local SEO can help you move your company into new markets. Take the time to deal with this issue now, and reap major benefits down the line. Local SEO is essential to going global, and you can greatly improve your chances of success on the larger stages by learning the ropes now.

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

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