Top 7 Dispelling Enterprise Business Video Conference Myths for 2016

Video conferencing is fast becoming popular and practically ubiquitous options for all the businesses sizes and domains. However there are still a few myths that has been persisting about enterprise business video conferencing and they are explained as follows.

Myth 1: Business Videos are very difficult to install.

This was true a few years ago, but today video conferencing is simple and very easy to set up compared to before. For examples websites like WebRTC would here enable you to make video calls right from the web browser. Simple interfaces as well as advanced codecs and software making hosting a video conference a hassle free job.

Myth 2: Video is just a conversion medium.

Though this is something true in the past, but today businesses have been using videos at every stage of the sales and business process or the activity that you do. Some of the marketers believed and said used to focus on getting videos on to the product pages increasing conversion. While this is a tactic that works well videos tend to be more effective when you have them deployed on social media, on the home page of your website and the last but not the least even in your store.

Myth 3: Only larger business cooperation’s could afford Video Conferencing

Video conferencing is no longer a sole prerogative of larger cooperation’s with bigger rooms and operations. The service providers would here offer products and services that would cater to the needs of small and mid-sized business organizations. Today video conferencing has not just become simple and affordable but is also an essential collaboration tool for modern businesses.

Myth 4: You do not need to have an internet connection

This is something that is really not true. You could run an HD video over the public internet, whether it’s across the city or the continent. Business class videos conference would not just adopt to ever changing network conditions, ensuring a fluid lifelike experience.

Myth 5: No one would ever read the video descriptions.

Annotations and video descriptions are believed to be a huge source of user’s engagement. Having a link to purchase the product description or embedded annotation along with convenient call to action driving click through rates, and sales conversions.

Myth 6: Videos only work with forceful call to action button

Enterprise business video Platform are there not just to hook customers and drive in more number of sales, what is the use of the entire marketing process that does not pay its way. This piece of history dates back from way back when the users are innocent and fell for cheesy CTAs.  These are the days that are gone, and the users know the game and we have to play with the rules.

Myth 7: Content is irrelevant as long as your business video turns out to be great

Yes content matters and it matters a lot. The number of videos available on the web would here continue to become a skyrocket, and like all the other forms of marketing your campaign would here need to cut through the noise and grab the attention of all marketing  audience. Content would here help you in engaging with your marketing audience, making it attractive to the audience and incentivizing them to buy the products and services from. We do have clients who get that and say make a pretty video delivering a greater value.

So these are the a few myths about enterprise business video conferencing. And you now know the facts separated from the myths, so do try and consider video conferencing from your home and business, enjoying seamless face to face communication anytime anywhere.

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

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