Tips to Make Effective About Us Page

Who We are?Since the internet is such a thriving industry people have to adopt new and interesting strategies in order to ensure that people appreciate their website and thereby their company. The About Us page of the website is of high importance. This is why one must pay added attention in making it delightfully interesting. This article aims at helping people create the best About Us pages.

So, what do you do when you go for an interview? Check the website of the company and read the About Us page. What do you do, when you want to hire an expert? You read the About Us page from the company where he works. What do you do when you want to buy the product online, but you aren’t sure if the company is reliable or not? You read the About Us page.

Gee, I guess the About Us is really important! It surely is. It is almost like a dictionary for the company. Everyone checks that page out to ascertain that you are as credible as required. In fact, if someone has the slightest interest in you, he will surely look up your About Us.
This deems it absolutely important in terms of impression and profitability, and yet most people push it behind. People tend to consider it insignificant and therefore end up paying a heavy price for it by losing out on possible customers.

Tips
This is why when you create a website, you must be very careful about your About Us page. Try to keep in mind the following things to have the best impression on the user’s mind:

It’s not really about you
This is something that we fail to understand. See, the crux of the matter is that no one really enjoys listening to someone else. What they are interested in is what you have to offer to them. I mean, I know the world is selfish and all, but that world includes us too.

This is the primary reason why About Us fails drastically. People fail to understand that the About us has to be completely towards the user. It cannot be a boastful rant about how successful you are, or how much you have struggled to be there and how determined to start off with this business.

The About Us should almost entirely include stuff about how you are willing to offer to them the best services, how your aim is nothing but to serve them and how whatever your company does is in their best interests.

Language and Content
Yes, laugh if you must, but the kind of grammar and language this world is moving towards is appalling. I am sure the least you can do is give them some hope and not destroy every single shred of a possibility with a world with decently abled people.

Please make sure that your reader doesn’t get frustrated by your obnoxious use of the language, but is delighted at your intelligent use of words and fresh content. I can’t even remember since when content duplication has been plaguing the world of the internet.

Write something witty and unique. Now, you don’t necessarily have to assume an aura of extreme seriousness and all, you can always have a unique approach to your content. So long as you aren’t being rude or disrespectful, you can always be humorous and use funny puns. Ensure that you aren’t hurting anyone’s sentiments by the way you write.

About Contributor : Daniel Rusling is a passionate writer and he loves writing about latest happening in the world of web design and technology. He likes to share his knowledge through blogging.

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

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