SEO specialist – What are basic traits of a competent one?

People may be so engrossed with their day to day business activities that they fail to cater to the need of search engine optimization (SEO) required to stay ahead in today’s competitive world. Even if these businessmen take out the time to devote them in order to improve their website’s search engine performance, yet those efforts may not bear fruits as expected. So, in that case, entrepreneurs need to think of employing the best SEO specialist available in the town who can pave the way for top search engine results page position of their website.

However, people must know how to hire a competent

SEO specialist and what expertise these people must possess who will become an integral asset for the employer.

Basic expertise of SEO specialists

SEO professionals who have proved that they possess the following qualities should be the most apt person for the position of SEO consultant in the company:

  1. Promises – Businessmen intending to hire a candidate as their SEO specialist should closely follow the promises made by him. One of the first things that will speak negatively of the candidate is the promise to improve their website ranking within a specified period. The truth is that no one person can claim to do so since it’s practically impossible to predict the changes made in the algorithms by the search engines which determines how every website move up and down the search results page.
  2. Understanding – Search engines modify or come up with new search algorithms every now and then. Therefore, employers must analyze the skill of the prospective candidates to understand and follow the changes made in those algorithms. Candidates should be able to do so without losing the quality of their SEO work. Moreover, it is never a good idea to judge a candidate only by the number of years he has spent doing SEO, instead the kind of work he does should be the theme of discussion.
  3. Business relations – While short listing the probable candidates for the posts, employers must delve into the vastness of the business relations these candidates have that is relevant to the SEO industry. One of the key ways to find such a trait is to verify the frequency with which these candidates regularly appear as guest contributors on other high authoritative SEO websites.

However, employers should not look down upon emerging SEO experts who may prove to be more useful than the veterans. It should be noted that before offering the job, businessmen should ensure the person they are hiring is the most suitable one than the rest and his knowledge of SEO is way ahead of others waiting for the same offer. 

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

3 thoughts on “SEO specialist – What are basic traits of a competent one?

  • September 27, 2012 at 12:41 pm

    I don’t get it. What are the traits of a competent SEO? You say that businesses must not trust the promises, and must analyze the skills, and must “delve into the vastness of the business relations” (whatever the heck that means). So what exactly are the skills?

    • September 28, 2012 at 12:12 pm

      Here competent SEO means ‘skilled’ search engine optmizer or search engine optimization specialist. Next, you must have the requiste skills in order to deliver what you promise. So, in this case, the promises made by the SEO specialists should be practical or achievable and not lofty ones or too good to be true. Moreover, the statement “delve into the vastness of the business relations” means that before hiring someone as SEO specialist, employers must check the networking skills of the candidate and his online social populaity or reach. Through their contact with the online population and high authority websites, these people can help the concerned employer’s website rank higher. For instance, frequently exchanging ‘guest posts’ or ‘good quality links’.

  • October 29, 2012 at 1:05 pm

    One of the most important traits of an SEO specialists is the knowledge. I have been working in internet marketing industry for past many years and still I suffer each time there is a new update from the Google. So I can say I am still gaining knowledge and it is the most important thing i have learned in this industry.


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