Gone are the days when the webmasters did not give much prominence to the Social SEO. The traffic was driven to the website with the help of the SEO by putting in the most effective keywords and meta tags. However, thanks to the recent changes in the Google algorithm, various popular social media channels such as the Facebook, Google+, Twitter and YouTube have gone on to greatly influence the search engine results. Many businesses and the SEO industry have now started to formulate a well-planned marketing strategy to optimize the presence of website or business online.
How Social SEO Impacts Your Business?
It can be rightly said that an effective social media marketing strategy has really gone on to become an intrinsic part of the SEO industry, particularly after the Penguin and Panda updates. This can be analyzed from the fact many social networking websites are getting a good ranking in the search engine result pages.
You may be surprised to know that the popularity of your website on the various renowned social media channels can go on to increase the ranking or visibility of your website. This can be better understood with the help of an example. For instance, if many Facebook users like your website page, then the search engines consider that it must be a very pivotal site. If the large numbers of the people are mentioning your website, then it is really a great sign for your business. The search engine giant Google takes into the consideration all your online social activity and combines it into its search results.
Is Social SEO Really a Necessity for the Businesses?
This is a question that most of the businesses are trying to find out an answer. YES, with the new algorithm and latest SEO updates coming up on the regular basis from the Google and to survive in the stiff competition, it is essential that you must concentrate upon creating a very effective social SEO strategy.
It does matter at all whether your business is small or large, it is imperative that you must create a well-maintained Facebook or a Google+ account to benefit from it. The posts that you make into the account must be relevant and clear to your followers. A well managed Facebook account can really go on to work magic for your business.
Therefore, integrating the social SEO with the basic SEO strategies can really open the window of new opportunities for the companies to promote their products and enhancing the productivity of their business.
About Contributor : Deepak Gupta is passionate blogger writing articles and blogs on topics such as latest web marketing trends, social media management, and social media consultancy services.