Category Archives: Personal
Posted by Kenny Martin at SEOMoz
What do you do when you are being outranked by a spammer? It’s one of the most frustrating things that an SEO can face, but before jumping to conclusions it’s important to understand what exactly is happening.
In this week’s Whiteboard Friday, Rand gives us helpful advice with many important steps to follow if you discover that a spammer is outranking you. Let us know your thoughts on this challenging problem in the comments below!
Explaining SEO, Role by Role (SEO for CEO, CTO, Web Designer, Web Developer, Sales Manager, Content Editor..)
To make a valuable impact, SEO has to be understood by more than just an organisation’s search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
I’ve chosen some of the standard roles that you may find in a company or organisation with a web-presence and for each one have listed:
- Their role: a description of their position within the company and their responsibilities.
- Persuade them: once you’ve described SEO, this gives something extra to get them excited about the possibilities of SEO for them / their department, to help get them on side.
- Ask them: I’ve tried to list one particular request you can make to people in each role to benefit the SEO process within your organisation.
In addition, you should remember to give back to each of these stakeholders. There’ll be some metric, data or graphs that will demonstrate to them the ongoing effect they are having on the project, how it has benefited the organisation as a whole, and (for bonus points) how their role has benefited from SEO success. Inspiring people in this way leads to their ongoing commitment, and a successful organisation full of motivated, happy people.
- Their role: Responsible for the whole company; interested in the ‘big picture’ and needs to be able to justify decisions and costs to the board and shareholders.
- Persuade them: SEO gives a competitive advantage in attracting visitors and customers. Though it requires an initial push of effort, and ongoing resource, the work will show a demonstrable ROI, they’ll be provided with regular figures for the board about the profit generated by SEO efforts.
As the number of websites is increasing, so are the threats of those websites getting hacked and leakage of financial details such as credit card and bank account information etc. For eCommerce sites, online security is a must because every day, millions of dollars of transactions take place through these sites. If online scammers or hackers get access to those websites, it will result in data theft and disclosure of sensitive information.
Prevention of data stealing and information leakage can be achieved through SSL certification. The importance of SSL certificate is paramount to ensure data security. The problem is many website owners aren’t familiar with the idea of SSL certification. They should get a better understanding in this area so that the benefits of SSL certificate can be fully obtained. This is the reason, an introductory idea on SSL certification is essential.
By definition, SSL certificates refer digital data files with cryptographic key for activating organisational details. When users log in to a website that is SSL encrypted, they see a notification of secured connection. When SSL certificate is installed on a web server, it secures the connection between the server and the browser. To activate SSL certificate, two things are very much required; one of them is a hostname or server name and the other is organisational identity. As ensuring security is a legal requirement, more and more companies those have a presence on the online domain are installing SSL certification. An incident of credit card theft can result in a lawsuit against the organisation. So, SSL certification must be taken seriously by all websites, which are related to online money transaction.
By Danny Goodwin at Search Engine Watch
Happy Fourth of July to all of our readers in the United States! Just as barbecues and fireworks have become tradition on this date, so too have holiday Google Doodles. Today, Google has checked in with its 13th Independence Day themed logo celebrating America’s birthday.
This year’s red, white, and blue 4th of July Google Doodle, creatively features the message “This land was made for you and me,” lyrics penned by Woody Gurthrie in the 1940s for his anthem “This Land is Your Land.” On July 14, it will have been 100 years since Guthrie was born.
The Fourth of July is the second longest holiday honored by Google in the U.S. via special logos. Only Thanksgiving has a longer tradition, having first appeared in 1999, while the Fourth of July Doodle started in 2000.