A Look At Internet Marketing Basics

Internet marketing is quite popular these days. It is one way in which you can make money on the internet. To different people, internet marketing can mean different things. At one point of time, online marketing was just limited to having a website and placing banners. But today online marketing has emerged into a broader category. It depends on a particular business if it wants to include internet marketing in its marketing strategy. However a lot of businesses these days are simply dependent on this form of marketing.

Objectives of Internet Marketing
Internet marketing is used to attain a few objectives, which are as follows:

  • Communicating a company’s message
  • Conducting research
  • Selling goods and services and advertising online

Components of Internet Marketing

com-websiteSetting up a website is a component of Internet Marketing. It comprises of texts, images, audio and video elements that can convey the prospective as well as existing clients about the company features, benefits, as well as services. The website can also provide an added facility to directly sell services online. You can take your website just as an offline brochure as it can help establish the identity of your business.

seo-searchSearch Engine Optimization is marketing of a website with the help of search engines. This can be done either by improving the ranking of the website or by buying pay-per-click ads. This is just equivalent to offline yellow page listings. A website with higher SEO value is sure to get more views from the visitors.

Email-marketingEmail marketing is a significant consideration for internet marketing that can be used to distribute information about products/services via email. You can even purchase email IDs of customers or collect them to send the right message to the right audiences. It is just like direct mail marketing as it can help you reach out to your target audience rightly.

news-press-releaseOnline press releases have become quite popular as they can help attract audiences towards your website. Placing a good, newsworthy story about your firm with an online wire service is an effective internet marketing strategy.

bloggingBlogging is another, helpful internet marketing options through which you can inform and express opinions on a particular matter. Host your own blog and add relevant posts related to your business which will get attention of visitors, and thus attract comments from them. The more open and conversational your blog will be, the more it is going to prove beneficial for you.

Social media marketing has grown tremendously and the social network channels like Facebook, Twitter, Pinterest, and Linkedin are rigorously used by everyone these days. A presence on these channels is going to get you a lot of business, but you will have to make efforts for that. Devote at least half an hour to these channels each day and you can surely see the difference. However, it would be better if you add informative content and not promotional content on these channels as prospects would be more attracted to your business that ways.

Internet Marketing And Home Business
Out of all these components, potential clients would expect a business to have a website. In fact if you don’t have a website then it is definitely a red flag for your business. Online presence has become really crucial these days as a lot of potential clients wish to remain updated 24×7. The need for online presence is even important for local customers, like a shoe store and a website can really benefit such businesses. Also for the businesses with a vast geographical area and wide-spread customer base, a website can be just right as it can help attract customers in a reasonable rate.

Due to the “virtual” nature of home businesses, website clearly becomes a must-have as prospects get an exact location from where they can track you and your services. As home-based businesses don’t have any location, internet enables them to operate in an effortless manner at an affordable cost. Therefore, all those who plan to start their home-based business should leverage on the benefits of a website and make internet marketing a part of their marketing plan.

Determine the Right Internet Marketing Mix
As a business owner, you just cannot depend on a particular internet marketing option. You need to look for a right mix of marketing strategies. A suitable budget needs to be worked out and accordingly one can decide about the mediums that can be used as a part of online marketing plan.
marketing-strategyBe smart and include internet marketing strategies that even you would like promoting your business through. Like if you simply don’t like the idea of getting ‘SPAM’ mails, you might not altogether wish to include email marketing as one of the strategies. So according to your budget, try to work out on the internet marketing strategies that can prove beneficial for your business.

Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.

Leave a Reply

Your email address will not be published. Required fields are marked *