Online sales constitutes an increasingly huge chunk of total sales for millions of companies worldwide. Clients from around the world can order items from companies based thousands of miles away from home in China, US, UK, the Middle East by a few clicks. In the US alone e-commerce sales rose to $33 billion. Mobile shopping took about 25% of these sales as of the year 2016. In fact, in recent months, mobile e-commerce sales have overtaken desktop sales.
The challenge is that most of the businesses have been caught unawares by this new wave. Few of them had positioned themselves to navigate this new world of increasing online sales. Online sales make it possible for a firm to reach millions of clients who are hundreds of miles away from the store locations. There are a number of tricks that businesses both large and small can activate to improve their online sales.
Overuse Social Media
This is the best platform for trying to improve your online sales. Facebook has about 1.86 billion active monthly users, Instagram has 600 million users, Twitter has about 350 million users, and Weibo and snapchat also have 3000 million users. The others are Tumblr (550M), WeChat (818M), WhatsApp (1.2B), Android (1.4B), and Dropbox (500M). All these platforms allow you to advertise your wares at pretty low charges. For as little as $5 you can reach hundreds of thousands of clients worldwide.
The best part about it is that these platforms allow you to target specific ages, genders, regions and preferences. As a firm, you should aim to have a presence in at least five of the nearly 50 major social media platforms in the world. Firms like top e-juice seller Halo Cigs have hired social media managers and content creators who creatively reach out to their audience and inspire them to connect and buy their products.
Optimize Heavily For Mobile
Optimizing for mobile devices will increase online sales. The evidence is there; more and more website traffic originates from mobile devices. They are more accessible and convenient than laptop computers. Some social media sites don’t even have desktop versions.
Google recognizes this trend toward mobile devices, and has responded by updating their search engine criteria and ranking. Now, websites need to be more than just mobile-friendly, but they also need to have plenty of mobile-ready content. The sites that meet both these criteria are given preferential ranking. This was a logical decision fueled by consumer preferences.
As of right now, most websites are not mobile-friendly. They’re also not designed for the best user experience (UX), nor are they conversion-rate-optimized (CRO).
Create Payment Options
You cannot manage online sales without fast, secure, reliable and readily available online payment methods. Some of the major payment options include PayPal with over 200 million users, Venmo, Amazon payments, Google Wallet, Skrill, 2Checkout, as well as the traditional merchant accounts. Always make sure the payment options cover the markets that you are targeting and they offer seamless transactions from banks cards to your accounts with the possibility of refunds.
First, you need to provide a number of these payment options rather than just one. Secondly, you need to have authentication measures as a means of verification to create a sense of safety for your clients. Thirdly ensure that you site has PCI compliance. Most SaaS shopping carts already have built-in PCI compliance. If you host and manage your own e-commerce site, then you need to ensure the PCI compliance is in line with the 12 months period intervals.
These three trick can incredibly push your online sales upwards. Combined, they can effectively double or even triple your sales volume within a few months. Remember publicity, ease of payments, site optimization with good photos are not the only tricks, but they are significant and impactful on your sales margin.