Monthly Archives: May 2012
Whenever you want to do something, you surely might be devising a checklist that would help you do the things right and make sure you don’t miss out on anything. If you apply the same principle to designing a business website, you would have the perfect business website within no time. Before you get on with a business website, remember that the website would serve as an image of your company on the World Wide Web. How to you garner the target audience and what kind of audience you attract will be a decisive factor in how you fare in your online business.
Domain: Search engines like Google do not list websites based on domain name. Your domain name will not get you featured on the SERPs, but the keywords you use in the meta tag information or the content on your website will. This also includes the Header or Heading tags that help search engines to rank your website. Make sure you include only your most relevant keyword in the tag as you don’t have much character space for all of them.
Images: Search engines do not recognise images but they surely recognize the Alt text that comes along with it. So, whenever you insert any image in your website you can make it search engine friendly by adding some relevant, descriptive content that would not only make the image comprehensible but also enable the search engine to spot the relevant image whenever a search is carried out.
By SCOTT COWLEY at Search Engine Journal
I don’t like trying to package everything that’s happening in our industry into a neat little box, because it’s like trying to describe the cause of the Civil War in two sentences. I’m likely to leave some things out, overstate some factors, and unintentionally offend some people. But I do think that an individual perspective can add flavor and context to an interesting narrative that’s still unfolding right in front of us.
Whether you think all of the upheaval is great or terrible for the industry (or whether you believe there is no upheaval at all), you have to admit that 2012 has been a strange year for search engine optimization so far. It has left me reflecting on who must be loving SEO right now and who must be hating it.
Nearly every site was impacted by the original Panda update, which just had its year anniversary. This year, Google has rolled out a series of lesser updates to effectively tackle webspam, all under the Panda umbrella, beginning with version 3.2 and a tweak designed to target ad-heavy page layouts. While Google has been unusually public about this string of updates, it doesn’t change the fact that most SEOs say they haven’t recovered from the effects of the original sweeping update.
When one site gets devalued by an algorithm change, another site is positioned to gain rankings, but most of the sites benefiting from Panda have been big brands (no surprise since Google inherently stands to benefit from larger PPC budgets at these companies and hasn’t been shy of pushing the benefits of SEO + PPC through its own PR machine scientific studies).
By Danny Sullivan at Search Engine Land
It’s been about two weeks since Google launched its Penguin Update. Google’s happy the new spam-fighting algorithm is improving things as intended. But some hurt by it are still wondering how to recover, and there remain concerns about “negative SEO” as a threat. I caught up with Matt Cutts, the head of Google’s web spam team, on these and some related questions.
Penguin: “A Success”
The goal of any algorithm update is to improve search results. So how’s Penguin been for Google?
“It’s been a success from our standpoint,” Cutts said.