Monthly Archives: February 2012
How To Become A Panda’s Best Friend – Surviving Or Recovering From A Panda Update
By JOHN HOLLOWAY at Search Engine Journal
With the launch of Panda, SEOs are more nervous than ever when it comes to their site’s survival in the search results. The mood has become more and more tense with many publishers scrambling to “fix” their pages in hopes of redemption. People are reading horror stories of seemingly innocent websites being affected by Panda. How can you be sure that you won’t find yourself in this same situation?
Whether you are an in-house or freelance SEO, altering your approach to search marketing can help you increase your chances of surviving or recovering from a Panda update. Here are a few things to take into consideration when planning your approach.
Better Content
Facebook Launches Verified Accounts: Nicknames and Pseudonyms Now Allowed
By DAVID ANGOTTI at Search Engine Journal
Facebook, which has been built on the premise of people using their birth names rather than pseudonyms, will soon allow prominent public figures and celebrities to use a nickname instead of their real name. In the past, Facebook has had a “real name policy” that has required users to only use their real birth names. Starting today, verified accounts will be allowed to use pseudonyms in lieu of real names.
For example, Marshall Bruce Mathers III will no longer have to use his birth name and can now use his stage name of Eminem on his Facebook profile. In addition, he could choose to have both his real name and his stage name displayed in the following format: Marshall Bruce Mathers III (Eminem) However, prior to using his stage name or changing the display preference, he would be required to verify his Facebook account.
To verify the Facebook account, a user is required to upload a scanned form of photo identification. The verification process requires either one government issued photo ID (passport, driver’s license, or similar) or two other forms of photo ID (school or work ID). After Facebook has verified the account, the company will permanently delete the file containing the scanned images of the ID.
9 Audiences Your Content Marketing Should Address
By MELISSA FACH at Search Engine Journal
Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience. If you want your content to do well or you want your sales copy to help you convert you have to write for multiple demographics and audiences at the same time. To make a sale or to pick up another fan you have to create trust and the best way to create trust is to meet the particular needs of the reader.
My background is in Psychology and I use that background to enhance our client’s marketing efforts. Whether it is content, web design and development, social media or paid search everything is based around how to create trust and reach multiple, broad audiences.
You have to cover your bases in each page or post and when I write I try to cover 9 bases. I have written about this before, but the SEJ audience has not seen it so I am going to review it again.
How Much Does SEO Cost? 3 Analogies To Help You Determine Its Value
By Trond Lyngbø at Searcn Engine Land
“Why can’t you just give me a straight answer?”
Johanna’s voice showed a trace of irritation. “All I’m asking is how much you charge for SEO services!”
I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the same.
“It depends. On many things. Because SEO is not a turn-key solution you plug in to play.”
“Wait. You’re an expert – and you can’t tell me what you’ll charge?!”
That’s when I explain why and when SEO matters, and the dynamic process of fixing my price for SEO consulting.
Broadly speaking, here’s what I share – and 3 analogies I use to make it easier to understand – buying a car, an iceberg or a dam!
