Author Archives: Dilip Rajpurohit
While business owners in the medical field typically have a wide variety of objectives, optimizing conversion, building a bigger client base, and undergoing perpetual expansion typically top the list. If these are your professional objectives, it’s important to know that content marketing can help you realize your goal. Read the short outline below to learn more about content marketing and how it can benefit your medical practice:
What Is Content Marketing?
Content marketing is a two-part online advertising process. The first part involves creating content, which can be anything from a blog post to a web article. YouTube videos also count as content. The second part of this marketing process involves publishing the produced content on relevant online platforms. As noted in Forbes, social media channels have become hotspots for the publication of content. In fact, 94% of B2B marketers use LinkedIn for their content strategy while 87% use Twitter. Another 84% use Facebook while 74% use YouTube.
How Does Content Marketing Help Build Your Medical Practice?
Content marketing helps build your medical practice in several ways. First, it provides prospective clients with information regarding the purpose and value of your institution. For example, you might create a piece of content detailing your company’s use of a PACS system to optimize the management of patient files. You might also use content to provide clients with information regarding policy changes, your mission statement, new office locations, or which forms of insurance you accept. This helps optimize and accelerate the brand recognition process, thereby making conversion more likely.
Email marketing is supposed to be one of the most effective tools for businesses. Email marketing is extremely helpful in sustaining customer base and also, nurturing new leads. It is definitely a key promotional channel for businesses. However, no matter how fruitful and useful email could be to your business, all your efforts would go to a total waste if your readers do not even bother to open your messages.
With numerous emails coming in every day, readers would be using whatever excuse possible and would be deleting your email. This is the reason why it is vital for you to cleverly craft all your marketing emails so that they are able to engage and interest the target audience instead of being directed to the trash.
Businesses often resort to email marketing as they find it pretty affordable and an effective advertising tool. However, it is important for you to clearly understand the pitfalls associated with email marketing. Here we would be discussing some serious email marketing drawbacks and we have come up with creative and effective solutions to put you back on track toward success.
Drawback #1: You keep on losing contacts as your contacts go on unsubscribing.
Solution: Marketers are well aware of this pitfall. Email list unsubscribes seem to be inevitable. But once you start observing a trend, you should understand that something has gone seriously wrong. Keep in mind that your email audience would comprise different people across diverse industries with varied challenges, so it is essential for segmenting contacts into specific email groups so that you could be sending customized or tailored content.
According to Forbes magazine, over 85 percent of product and service searches occur online, so companies must build and maintain comprehensive marketing strategies to keep up with consumer changes. A strategic marketing plan is of no use to an organization if employees aren’t on board with the initial implementation process. Strategic implementation is the most important phase of the planning process, so organizations can help their marketing teams get on board by following the suggestions below.
Gamification is a conceptual term that refers to using the principles of game design and mechanics to promote learning, motivation and goal achievement. Instead of creating a detailed marketing strategy, consider presenting the new marketing strategy as a concept that will be realized through a friendly competition. Create teams of individuals who do not normally work together and instruct them to come up with their own proposed marketing strategies for the target product. This means that the teams will have to conduct market research, learn about the demographics and buyer personas and define leads, sales and exposure goals.
The teams should then detail how and when the buying process occurs and define all phases of the engagement cycles. They will need to identify the content niche, create a content mission statement and produce a comprehensive marketing plan that includes things like goals, pain points and channel integration. Once the teams present their marketing strategies, the winning design should be incorporated into the new marketing campaign proposal. Using a game format will drastically increase employee engagement and knowledge bases.
Blogging is a significant activity in digital marketing. Regardless if you are a business or a professional who wants to share insights in your industry, there is no denying that creating blogs is necessary to develop your brand, increase website traffic, and cultivate a relationship with customers and readers.
Although having high-quality content is vital, the blogging activity does not stop there. Another equally important but often overlooked step in blogging is the content promotion.
Even in the Philippines, most blog promotion activities rely heavily on using social media platforms such as Facebook and Twitter. Fortunately, there are a lot of other ways to promote content.
Here are some ideas you can use to promote your next blog post.
Great content is useless if it is not searchable. This is why researching proper keywords are essential. Although it has been a common mistake, not doing keyword research upfront affects the amount of traffic generated by your website.
However, you must understand that keywords are not just about traffic, but competition as well. Using broad and generic keywords will give you poor results, which is why long tail keywords, usually three or more words, are used because it will drive more traffic, and the chances of increasing your page rank are higher.