A good website can answer questions and generate leads and clients for your company. The design, structure, and content of your site may also gain your more leads. However, measuring that impact becomes a significant challenge. If you want to improve your website, you have to know how to analyze the data. In this article, you will learn some ways of using data to optimize your site:
1. Analyze keywords
Keywords increase the number of prospective clients who find your website. Take your time and find out the keywords most people use to find your website. Do people look for the business name, or type in some words that are related to what your business offers. When clients are looking for a product or service online, they do not search for the business name, but they specify what they want and their location. Therefore, when your business gets found quickly, you will get an edge over your competitors. For your website to generate more traffic, focus on improving its search engine optimization. All your pages should rank for various keywords related to what your business dealings. For you to be able to extract specific data from your website and improve your SEO, consider investing in web scraping tools.
2. Decrease bounce rate
The bounce rate of a website is the percentage of visitors who leave your site without looking at a second page. A bounce rate of 50% is good enough, but if it goes higher than that, you have to look for better ways of engaging your visitors. One way of minimizing bounce rate is ensuring that the navigation bar is visible on all pages. The advantage is that your site visitors can access other pages without having to go back to the home page first. You can also opt to hyperlink or use a call to action buttons that link to other pages on the website. Bounce rate is considered when search engines come up with their rankings. To ensure your pages are not lowered in that rank, do not neglect even a single page on your website.
3. Optimize popular pages
Usually, the homepage has the most traffic on any website. However, do not neglect the other pages. As much as the homepage is essential in catching the attention of your client, you need to put a call to action on the second most important page in your website that will direct clients to the other pages. The more all your pages have traffic, the more business you get.
4. Improve referral traffic
Your network and social media presence will aid in raising your referral traffic. You need to know that search engines are not the only means in which potential customers can find your business. There can be either direct or referral visitors. Direct visitors are the ones that type your website’s URL directly, while referral visitors are the ones that may have heard it from advertisements or social media and decided to get more information from the website. In most cases, referral visitors arrive at your website by clicking on a link on another website. If your referral traffic is low, you could opt to pay social media influencers to include a link to their pages.
5. Improve lead rate
Find out how many visitors your website receives in a month or a week, and get to know how many of them turn into clients or leads. To be able to know if your site is generating leads, make use of tracked links and phone numbers. The more the traffic your website builds, the more the leads you will get.
A website is vital for any business looking to make money. For your website to work for you, you have to be conversant with the data. It is a process that takes some time, but the moment you get to understand it, you will be able to increase your marketing strategies.