When most people – even seasoned marketers and online business owners – hear the term SEO, it immediately invokes the concept of keywords. Even with how far SEO has come in the past twenty years, too many of us remain fixated on keywords as the be-all, end-all of their optimization […]
Google’s Rankbrain Algorithm and it’s Impacts on Search Ranking
Right now, Google uses a machine learning system called RankBrain. What does RankBrain do? Well, it basically processes every query handled by the search engine. At a recent meeting on machine learning, it was specified that Google might be somewhat puzzled by the whole idea of improving search results. Nevertheless, […]
Why is Mobile Marketing Inevitable in 2016
According to Sensis’ report from May 2015, 70 percent of the population owns a mobile phone, 55 percent own a tablet and 75 percent own a laptop. This means that 70 percent of the population uses mobile devices to browse the web, instead of their laptop and desktop computers. Back […]
Key to Successful E-Mail Marketing – Send E-Mails Your Customers Love
What sells? This is a question we’ve been asking ourselves since trade was invented. What is it that (potential) customers just can’t resist? In the current day and age that question has become more complex than ever, because the needs and wants of people have shifted significantly. Customers love it […]
10 Ways To Use Social Media Sites For Marketing Your Business
In this era of greater and better mobile penetration, almost everyone is resorting to social media platforms for all kind of communications. Be it connecting with friends and family or promoting your business, social media sites can be very effective. Most importantly most of these sites are free and can […]
Leave Behind These Irrelevant Ranking Tactics To Get More Benefit From SEO
SEO is one arena where constant changes and new updates are more of a norm than exception. That’s why, digital marketers have to be aware and familiar with any and every latest trends and developments of the industry to take the benefits to brands. Adopting the latest guidelines becomes the […]
SEO Tactics That Will Get You Killed
As digital marketers, it is critical to stay ahead of the game. Some marketers would resort to implementing gray to black hat techniques to do just that. What an unfortunate reality! Let’s give it to those SEOs who are not aware that what they’re doing is wrong. However, there is […]