Instagram has over 800 million active users and also has a large number of influencers with a massive amount of following. In 2019 Instagram has transformed from a simple photo-sharing application to an effective marketing channel. For each year Instagram releases plenty of new tools for businesses, new ways to […]
The Best Video Sharing Platforms in 2021
In the last few years, YouTube has been at the center of controversy regarding user privacy breaches. In 2019, the company paid $170 million for alleged violations of the Children’s Privacy Law. Moreover, content restrictions and stringent rules make it impossible for many creators to share their content freely on […]
How To Create An Action-Oriented Landing Page – Beginner’s Guide [Infographic]
If you have a website and are looking for different ways through which you can improve its conversion then one of the best ways is to create a landing page for your website. A landing page is a goal oriented page, meaning, it is create for a single purpose be […]
Best SaaS Marketing Tactics for Business Growth
What Is SaaS? SaaS is a software distribution model wherein a 3rd party hosts software and applications on their cloud server which is accessible to users all around the world. Other than SaaS, IaaS and PaaS are also part of cloud computing. Below are a few popular examples of SaaS: […]
Ways Of Personalizing Customer Buying Experience
Since most buyers have become tech-savvy, they tend to expect a lot more from the retailers. Nowadays, clients expect retailers to know all their needs and habits by providing them with personalized offers and experiences. As much as the idea of customer personalization sounds overwhelming, there are a few ways […]
How SSL Certificate Ensures Security of a Website
In today’s digital age, more and more people are wanting to have their own website. This is because businesses often struggle to find new customers or build trust if they don’t have a site showing what they do. On top of this, bloggers and influencers can make a lot of […]
A Beginner’s Guide to UX Writing
Digital content is only as good as the user interface (UI) it features. Even the best articles on the web are incomprehensible without a proper UI that follows it. To that end, developers, designers, and content creators came up with a new methodology of UI design – UX. User experience […]