Managing all Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketing activities.
Driving the branding and marketing communications practice for the company. Responsible for increasing company’s mind share and market share in targeted markets. Managing a team and responsible for corporate communications, positioning & branding, content and digital marketing, events, and analysts & media relationships, and sales enablement initiatives.
Content Marketing – Owning and managing marketing collaterals (blogs, case studies, white papers, guides, videos, etc.) and assets (website, blogs, social pages and channels, etc.) on an ongoing basis. Connect with magazines and editors for content publications
Digital and Inbound Marketing – Planning and executing Inbound Marketing campaigns for new customer acquisitions. Responsible for executing promotions through digital channels (SEO, SEM, Social Media, forums, etc.) for brand awareness and conversion
Thought Leadership – Implementing effective thought leadership series and promoting through owned and earned media to drive brand awareness
Analyst and Media Relations – Responsible for nurturing relationship with industry analysts from firms such as Zinnov, ISG, IDC, Everest, ARC, etc. Responsible for media and press communications
Events – Responsible for event planning and execution of marketing campaigns
Employer Branding – Establish and grow company’s talent brand as an “Employer of Choice” among the prospective candidates
Sales Enablement – Plan and execute sales enablement campaigns; should be able to build effective marketing collaterals for campaigns
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