Online marketing is a viable way for businesses to get visibility on the internet. There are two things, which are essential to understand about online marketing. The first is how it facilitates the exchange of ideas, products and services and the second is how it builds and maintains customer relationship in terms of web based communication and activities. As businesses are realizing the importance of marketing online, they are spending money on this and getting desired outcomes.

Before discussing some of the key advantages of digital marketing, it is essential to have an idea on its constituents. The main constituents of online marketing are SEO, social media optimization, social media marketing, pay-per-click, online reputation management, display advertising, marketing through newsletters and email and article marketing etc.

The chief advantages of marketing through digital platforms are mentioned below:

1. Traffic – The USP of internet marketing is reaching out to a number of visitors. Had the marketing campaign been offline instead, reaching out to such a bulk amount of users would have been quite difficult. A lot of people search on the internet on a regular basis and they use various keywords for searching. Keywords should be selected in accordance with the theme of the business and demographic factors. That will help the campaign to penetrate the chunk of users.

2. Better ROI – Digital marketing could propel better return of investment. Some believe internet marketing costs lesser than offline marketing because offline marketing involves billboard advertising, advertising through the print or broadcast media and other pricy means. Online marketing on the other hand, is based on simple, cost-efficient and yet effective means. This claim is partly true; digital marketing can also be costly if the business wants to go for extensive marketing. For example, if a company wants to put an advertisement on Youtube, the largest video sharing side, it will have to spend a sizable amount of money. But in case of online marketing, tracking the return is comparatively easy. That’s why online marketing enables the business to have better ROI.

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3. Full Use of Web Tools and Technology – Even offline campaigns sometimes make use of online tools and technologies. There are plenty of businesses, which are into TV, Radio or print advertisements. But they also put advertisements on the online domain and keep a presence on social networking outlets.

Full-fledged digital marketing however, utilizes all the online resources. Experienced digital marketers have expertise in determining how the web vertical as a whole and its individual constituents separately be useful for a particular marketing campaign. Thus, useful web tools and technologies are hardly left out, which could happen in case of offline promotion.

Due to the above mentioned reasons, importance of digital marketing has been rising for last couple of years. This is a good sign because the more marketing would be through online channels, the less would be its dependence on conventional offline platforms. This could save money, time and efficiency and fetch a business excellent results at the end.