There’s a lot of information about SEO out there that business owners can learn from. In fact, a good number of the free blog post, articles and videos actually contain quality content. However, SEO is a big topic and it’s easy to miss or overlook information that can help you […]
5 Best Practices for SEO Marketing
The internet has changed the landscape of business forever. Today, the bar for entry into the retail market has been lowered greatly. Even small businesses can compete with the largest multinational corporations thanks to the internet. E Commerce is also continuing to pick up steam as a major market force. […]
Optimizing an Ecommerce Site for Better UI and Conversions
Hosting a site that may suffer from a poor layout or a confusing UI can often be a more serious design mistake than many online retailers might realize. Optimizing layout, streamlining the UI and providing both existing and potential customers with the opportunity to post comments or take part in […]
Email Subject Lines: 3 Tips to Boost Your Email Readership
You have invested in a brilliant marketing and content team to come up with a great email campaign for your latest product line. The creative’s look great and the content reads enticing. Come the D day, and your campaign kicks off. From building attractive content and designing to making sure […]
How to Build an Empire with Internal Linking Strategies
Backlinks People generally consider these to be links that flow from one Website to another. And they are. Or at least that is one element of them. There are others that have equal or even greater importance. For example, many websites would benefit greatly by linking away from their […]
How to get In Front of your Audience in 2017
Over the years, internet has revolutionised how we market our businesses. More than ever before, companies have access to more resources. For those who embraced the various digital marketing platforms available, 2016 might have been a fruitful year and 2017 is even more promising. If you didn’t reap big from […]
Google’s Rankbrain Algorithm and it’s Impacts on Search Ranking
Right now, Google uses a machine learning system called RankBrain. What does RankBrain do? Well, it basically processes every query handled by the search engine. At a recent meeting on machine learning, it was specified that Google might be somewhat puzzled by the whole idea of improving search results. Nevertheless, […]