When most people – even seasoned marketers and online business owners – hear the term SEO, it immediately invokes the concept of keywords. Even with how far SEO has come in the past twenty years, too many of us remain fixated on keywords as the be-all, end-all of their optimization […]
Understanding Consumers With The Help Of Demographics And Psychographics
Understanding consumers are essential for retailers; the better they understand them, the better services they can provide. Knowing what products and services they like can make retailers job a lot easier. Moreover, if the retailer knows why the consumer prefers specific products, then his job will be even more comfortable. […]
How to Retain More Visitors to Your Social Media Channels
Every marketer understands that social media can be a source of significant traffic to your website that converts. However, acquiring and maintaining a social following is not always easy. The following are tips that can help you retain the followers that you acquire on social networking sites. Get to Know […]
Using Local SEO to Go Global
The Internet gives the average person the ability to quickly and easily find an audience across the world. Learning the nuances of local SEO is an absolute must if you are looking to expand your audience. Let’s take a look at a few of the ways that you can use […]
6 Ways to Expand Your Business’s Online Footprint
Business owners are finally acknowledging the importance of a strong online presence. According to a survey conducted by the market research firm Clutch, 71 percent of U.S. small businesses have a website. Given the competitive nature of the internet, however, it takes more than just a basic website to succeed. […]
How to Manage Pricing and Profitability?
It has become imperative to conspire the profit margin or to manage the pricing and profit for the organizations, due to the presence of several competitors in the market and slow economic growth. The complete strategy to earn the profit has become crucial along with a perfect margin for the […]
Understand the Future of Social Media Trends for Better Marketing Success
Social media never remains stagnant. MySpace learned this the hard way when Facebook established rules banning anonymity and established rules designed to discourage improper, impolite behavior. Those small changes allowed Facebook to surpass MySpace sending the latter social network into the “footnote” realm of social media. Facebook’s early simple concept […]