There are a number of features considered as a part of Internet Marketing Services, and a number of alternative processes which run alongside it in order to give the desired effects of internet marketing as a whole. If you are wondering what the hype is about SEO, then you have come to the right place. You can find out why SEO is the answer for any online business or site

Search Engine Optimization is the process in which you ensure that your site is visible on search engine results. In order for the process to be effective, then you need to end up on the first page of search results as its not often that those searching with look any further than the first page. So, if you are not of the first page you might as well not be in the results at all.

Google is sophisticated and is working so ensure that everyone has a chance and that the best and most relevant sites are the ones presented to the user. Google considers over optimised sites in order to keep the game fair. In order to stay at the top, a lot of companies are going down the route of outsourcing the task, but that is dependent on how confident you are about being able to do it right.

So, what are these features that make SEO so essential? The most common are SEO and linking building, keywords, SMO, PPC, and website development.

Link building means having a link on someone else’s site to yours, but again Google will only appreciate your efforts if the link comes from content that is relevant to you. Don’t overdo it as too many links will put you into the category of an over optimised site.

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Keywords are the words that you want to be associated with. For example, if someone is looking for a “smart TV”, then you need to have these as keywords in your sites page content.

SMO is social media optimisation. If you decide to go down the route of having a social media presence, it can be really beneficial. Relevant content is essential. If your content is useful to users, then they will reward you by sharing your links and services if they choose to do so. And, if they do, your site or business could be reaching even more than you could have hoped for.

Pay per click is a service in which you can pay to have your website advertised in certain places. You can pay per click on an advert on Google, or you can go down the social media route and pay depending on clicks and the number of people your advert reaches.

There is a new fear now that SEO services are not as relevant as they were because of Googles updates and over optimisation. These neednt be a worry though as long as the job is done correctly. Google like a natural approach and one that gives everyone a fair chance so, by adhering to their rules you could actually find yourself better off than those over optimising.