Instagram has over 800 million active users and also has a large number of influencers with a massive amount of following. In 2019 Instagram has transformed from a simple photo-sharing application to an effective marketing channel. For each year Instagram releases plenty of new tools for businesses, new ways to drive traffic, IGTV- standalone video platform, shoppable posts, and advanced analytics.

Instagram Marketing For Business

Instagram has become the home for brands and more than 25 million companies worldwide use Instagram for business. This platform provides higher engagement, loyal customers, and business goals can be achieved. Instagram creates an opportunity to market products to the target audiences and also helps in creating brand awareness. Let’s discuss the tips to create a winning Instagram strategy.

  1. Define your target audience through demographics, competitor’s research, and analytics on other social media.
  2. Set goals and objectives- pursue the SMART (Specific, Measurable, Attainable, Relevant and Timely) framework.
  3. Focus on the right performance metrics and align your goals through awareness, engagement, and conversion.
  4. Work with Instagram influencers on your niche.
  5. Share great content and create a visual aesthetic for your brand.

Importance Of Visual Marketing

In the world of marketing, visual marketing speaks less with an image or a video and impacts your customer more. It mainly focuses on using unique and relevant images with specific design elements to grab attention from customers. Investing in visual marketing on Instagram is an important metric that increases brand awareness effectively.

Customers are visual beings, any information presented visually is more likely to stick than other marketing content. There are three types of visual marketing:

  1. Branded Images
    Branded images create an opportunity to visually communicate with your audience. They are the result of visuals that represent your brand identity from billboards to Instagram posts, websites, and print ads. These images build trust and confidence in overtime and convey emotion in viewers known as brand feelings.
  2. Videos
    A photo is worth a thousand words, a video is worth more than a thousand words. Integrate engaging videos into your marketing campaigns and create a forward-facing business strategy. Build customer rapport, promote your brand or service, live stream events, deliver entertaining content and share customer tutorials.
  3. Infographics
    Graphic visual (collection of imagery, text, and charts) representations of data considered to present information rapidly and distinctly are known as Infographics. Graphics enhance the visual system by providing the ability to see patterns and trends. Create an attention-grabbing visual with and help the audience understand and remember the content you post.

Develop A Visual Content Strategy On Instagram

Instagram is perfect for marketing and business where users have closer relationships with business profiles; over 80% of Instagram users follow at least one business on the platform. Develop a visual content strategy on Instagram to achieve a good ROI (Return on Investment).

For example, if you need to sell more products on Instagram. Focus mainly on product images, videos, Instagram stories with links to product pages, product tutorials, and so on. If you are promoting an unknown business, then focus on building brand awareness and Instagram engagement.

For any business on Instagram, the default marketing goals would be Brand awareness, engagement, sales, and conversion. Establish certain business objectives that will aid in achieving goals and further create a content strategy for Instagram to achieve the results. Let’s discuss the main Instagram marketing objectives to create winning visual content.

  1. Promote your products and increase brand visibility.
  2. Build audience engagements.
  3. Showcase business personality and company culture.
  4. Drive traffic to your website and product landing pages.
  5. Work with influencers on a specific niche and reach more potential audience.

Plan Your Instagram Feed

Instagram is all about visual content, so it is important as a marketer to plan your Instagram content and schedule your posts at the right time. Possess a cohesive Instagram aesthetic to show off your unique style and reach your goals faster. Create a themed Instagram account, express a certain vibe, stick to one color and have it repeated in various ways to help people recognize your brand. 

Instagram Live

Instagram Live allows users to stream live videos and interact with their audience in real-time. Instagram Live is a means of interaction where the audience submits questions and comments through the platform. Marketers can integrate Instagram Live into their social media marketing strategy to boost interaction with consumers and connect with the new potential audiences. Some great visual content for Instagram Live are:

  • Host an interview or Question/Answer session
  • Promote a product launch
  • Promote your company events
  • Run a Giveaway, Flash sale, and product teasers.
  • Demonstrate your product tutorials.

IGTV

Create long-form videos on Instagram on IGTV, available in both the Instagram application and the new standalone IGTV application. It supports both horizontal and vertical videos. IGTV provides the opportunity to reuse popular video content. Analyze the result obtained through long-form content and based on the data offer meaningful stories about your brand.

Types of Instagram visual content

The visual content on Instagram can be characterized in three ways: photos, videos, and stories. Some of the visual content that you can create for your Instagram business accounts are:

  1. Product images and videos to highlight your business products or service.
  2. Build up brand awareness through branded content to highlight your company culture.
  3. Behind the scene content: Engage with your audience through behind the scene of your company and build authenticity.
  4. Product tutorials: Show your consumers how they can use your products and certain features in your products.
  5. How- to- content/ educational videos: Provide value to customers through educational videos.
  6. User-generated content: Create posts featured by people.

Experiment with all of the different formats and keep your account interesting and engaging. Try each type of content to understand what kind of content works best and what needs improvement. Add a creative and branded hashtag to help people find you and share them with your influencers and communities to gain active potential followers.

Analyze And Optimize Instagram Visual Content

Be realistic about how much content you post and start by setting up a clear and consistent schedule. Decide a posting frequency when you are sure about what to post and when to post. Add hashtags and geotags for every visual content and monitor your hashtag insights to measure your performance. Instagram analytics helps you to analyze and optimize your visual content to identify what works best. Unlock your creativity, inspire the audience and take enough time to develop amazing visual content for your Instagram account.