Since the introduction of Bing, webmasters have been forced to consider the best way to optimize the site for high rankings in both Bing and Google while avoiding the risk of penalties. While webmasters optimizing for Bing can typically apply some of the same core strategies used for Google, they must also adopt tweaked strategies for satisfying Bing’s SEO guidelines. Below are just a few tips for gaining higher rankings in Bing.
Bing appears to give more weight to websites with the keywords used directly in the page Title. While this practice used to produce similar results in Google, the algorithm changes have made it difficult to achieve the highest rankings in Google. Bing, however, seems to embrace the use of keyword rich title content.
Attracting high quality inbound links for pages improves the performance of the website, according to various SEO companies. Just as Bing ranks sites higher with rich keyword content included in the Title, it also appears to favor sites that attract similarly titled content. In other words, inbound links from content with keyword rich Title tags also perform well in the search engines. Webmasters can improve the ranking of their website by actively seeking inbound links from quality sites targeting similar keywords both in the copy and the page Title itself.
Bing and Google both also analyze the age of the domain as well. Webmasters optimizing the site for Bing can gain ranking by purchasing a domain that has already gained age. This wouldn’t be much of an adjustment from those who exclusively focused on Google in optimization efforts.
Webmasters do not have to worry as much about page rank for the performance of the website. Sites can secure top positions in search engine queries with substantially lower page ranks. While page rank doesn’t influence results, the algorithm doesn’t automatically rank websites in the first page of the search engine results.
Bing appears to place less importance on the number of inbound links for a website. While Google appears to weigh sites with a higher inbound link volume better than sites with fewer inbound links, Bing does the opposite. Bing does take into account the number of inbound links in determining the authority and quality of the website; the number of links a site does not affect the website in this search engine on the same level.
As Bing begins to grow in popularity in the search engines, webmasters will have to learn more about the algorithm and how it indexes websites. SEO companies currently believe that though Google is still the leading search engine, Bing is slowly growing in popularity and will be an undeniably great source for high quality traffic.