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Dilip Rajpurohit

Dilip Rajpurohit is a Digital Marketing, MarCom and Branding Strategist with years of experience managing various IT platforms like Development, Designing & Marketing and working across a wide variety of industries with a search, analytics, social media marketing background. ; to learn more about him, you can find him at SEO4World and follow him on Twitter @SEODilip4u and join him on Facebook as well.
Google Online Marketing SEO

The Major SEO Trends of the Current Year

November 10, 2014
Dilip Rajpurohit

Search engine optimization is integral to the online development of any business and for this reason every business house has to focus a considerable part of their energy on developing the best practices in this regard. While Google had been quite busy over the last year generating some of the […]

Google Online Marketing SMO

Building Trust and Credibility on Twitter

October 14, 2014October 14, 2014
Dilip Rajpurohit

Twitter is the Internet’s version of SMS only more diverse. Save for the succinct 140 characters, Twitter gradually occupies the users’ mind space not only because it is public, but also because of its inherent linking capacity. Unfortunately, Twitter had become a haven for hackers and spammers where they can […]

General Google Online Marketing SEO

Are There Advantages of Using White Label Software?

October 6, 2014October 7, 2014
Dilip Rajpurohit

White label software has been doing the rounds for quite some time. It seems that many marketing gurus are eager to use it. Why? Well, there are a number of advantages of using this kind of software. Many marketers are keen to use software that makes their working lives easier. […]

Google Online Marketing SEM

AdWords Fees: The Difference Between Direct and Indirect Fees

September 29, 2014
Dilip Rajpurohit

Google AdWords fees can be divided into direct and indirect fees. Google AdWords is the premier marketing tool available to any business today. Direct Adwords fees are the fees paid to Google for using an AdWords account. These fees are determined by the account holder’s budget and cost per click […]

Google SEO

Google Pigeon Algorithm : Local Search Algorithm Gets First Update

August 8, 2014August 8, 2014
Dilip Rajpurohit

Posted by by Barry Schwartz at Search Engine Roundtable It seems like Google has updated the local search results since the latest Google Pigeon update that was pushed out originally on on July 24th. A WebmasterWorld thread has some business owners and webmasters noticing the change, so I checked to see my past coverage and compare the search […]

Google Online Marketing SEO

Guest Posting helps to rank your website on Google: How?

July 14, 2014July 14, 2014
Dilip Rajpurohit

Before we head to understand how guest posts can help in ranking over Google and other search engines, first understand what it is? Well, Guest posting simply means producing content and publishing it over someone other’s blog or website. You can find a number of sites and blogs, which give […]

Google SEO

SEO Holds an Unprecedented Prospective For SMEs in India

July 7, 2014
Dilip Rajpurohit

SEO offers a host of benefits to SMEs. It can single-handedly break or make a business. All by itself Search Engine Optimization can aid a small or medium enterprise to flourish online and off. This is a good investment in resources and time which will carry on in returning results […]

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