Blogging is a significant activity in digital marketing. Regardless if you are a business or a professional who wants to share insights in your industry, there is no denying that creating blogs is necessary to develop your brand, increase website traffic, and cultivate a relationship with customers and readers. Although […]
The Best Way to Flesh Out an Email Marketing Campaign
Email marketing is one of the hugely popular ways of marketing your solutions over the internet. However, most email service providers have invested in powerful spam filters, the European Union has created tougher rules on opt-in emails, and mobile phones have changed the email landscape. All these challenges make it […]
How Online Advertisers Are Creating High ROI’s Using Effective Influencer Marketing Campaigns
What is Influencer Marketing? Brands are combining social media marketing with influential, highly-regarded personalities to create explosive, successful online marketing campaigns. These efforts are producing increased customer loyalty and very high conversion rates along with extremely high return on investment (ROI) relative to the marketing expenditures. For many […]
What Consumers Want Today: Multiscreening, Personalization And Social Engagement
By now, you are already aware of the importance of designing digital marketing campaigns based on deeper understanding of audiences. Coming in a very close second spot is cross-channel digital marketing. Consumers have already moved from desktop to mobile and it is time, brands do too. “No single device is […]
The Best Video Marketers Do This Every Time
When it comes to video marketing, a lot of people make the mistake of taking a one-size-fits-all approach. What that means is that they only make a video for one particular person in mind, or they do not consider the different type of people that might benefit from this information. […]
Why is Mobile Marketing Inevitable in 2016
According to Sensis’ report from May 2015, 70 percent of the population owns a mobile phone, 55 percent own a tablet and 75 percent own a laptop. This means that 70 percent of the population uses mobile devices to browse the web, instead of their laptop and desktop computers. Back […]
Key to Successful E-Mail Marketing – Send E-Mails Your Customers Love
What sells? This is a question we’ve been asking ourselves since trade was invented. What is it that (potential) customers just can’t resist? In the current day and age that question has become more complex than ever, because the needs and wants of people have shifted significantly. Customers love it […]