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Businesses use social media to build brands, create a relationship with end customers and offer services. You can use social media for enhanced search engine optimization. Whether you use Facebook or its subsidiary Instagram, social platforms are there to deliver far-reaching SEO benefits to your business. In this article, we are going to look into the advantages of using social media platforms, like Instagram to get your site indexed and ranked in search results.
# Brand Building
There is no direct relationship between the reputation or size of a business and its ranking. However, you can approach an Internet marketing company to leverage your reputation as well as size and receive SEO benefits.
Offer end-to-end customer service through social platform
These days many customers complain, make requests or queriesthrough the Internet. You can offer them social media platform for this purpose. You should respond to complaints and inquiries made by customers and make your customers realize how thoughtful you are. An Instagram interaction is more effective than interaction through the company website. Social media shows your customers that they are communicating not with an inanimate entity, but with humans. With prompt response, you can make sure that your business has greater visibility and reach. As a result, you can build links and get SEO success.
In this era of greater and better mobile penetration, almost everyone is resorting to social media platforms for all kind of communications. Be it connecting with friends and family or promoting your business, social media sites can be very effective. Most importantly most of these sites are free and can provide you with material publicity at a minimum expense.
1) Sign Up On Different Sites: Currently there are many sites which can help you provide publicity for free. Be it Twitter, Facebook, Google+ or even Pintrest or Instagram, you do not need any money to register on these sites and surprisingly almost all of these sites can be very effective platforms to further your business and promote it to a wider audience. Create a page with the name of your business, go through the various rules of the site and start churning out content at a regular basis. You will be able to then engage with users at a much higher frequency.
2) Make A Plan: However your marketing initiatives on the social media sites cannot be haphazard. Chalk out a distinctive plan and how you want to go about achieving it and according create a strategy. For example make a list of your target audience, the kind of professionals you want to market your product to and the type of reach you are aiming at. This will help strategise your plan of action far more effectively and create a scope for long-term gains.
3) Post Regular Update: This alone cannot drive traffic and market your product. For people to know about your product better or avail the service you are providing more frequently. It is important to keep your followers or those on your friend list engaged. For that you need to post regular updates. Some could be about the product, any new innovation, information and utility of the product and all such related updates could be included in the post. The result is it would keep popping up on the news feed of members who are associated with the page regularly thereby maintaining the connect with them.
Engagement! The only way to achieve a higher marketing engagement is through your audience’s interest of your subject. And every marketer’s goal is to attract their audience from their contents. Who wouldn’t? But let’s admit! It’s not easy to grab your audience’s attention immediately. In fact, not all marketers can successfully achieve the desired outcome. As a marketer, it is your call on how you can make your audience read your entire article or page – not just through clicks.
Generally, having an impressive content is not enough to grab their interest. When it comes to engagements, doing a guaranteed SEO is one thing you should consider achieving your goal effectively. However, this road is not going to be easy, especially when there are more and more brands that you must compete in the marketing industry – you have to, if you want to succeed.
And if you’re still sceptical enough with your work, below are some tips for you to apply to effectively and successfully drive higher content marketing engagement.
There may be a number of people out there who would be quick to refute this fact, but did you know that prioritizing more on visual content in your social media endeavors could actually improve your social media growth? This is due to the simple fact that our minds are hard-wired to get hooked to images first, rather than words. Those who might say otherwise should consider the scientific facts that back this claim.