Tag Archives: smm

How Can You Improve Your Social Media Presence With Engaging Visual Content? [Infographic]

social-media-presence-infographic

There may be a number of people out there who would be quick to refute this fact, but did you know that prioritizing more on visual content in your social media endeavors could actually improve your social media growth? This is due to the simple fact that our minds are hard-wired to get hooked to images first, rather than words. Those who might say otherwise should consider the scientific facts that back this claim.

Top Marketing Trends for the Next 12 Months

social-computing-cloudImage source

We’re halfway through 2015 already. It’s the perfect time to look at some of the marketing trends we’ve seen this year. It’s also the perfect time to look at what may be next. The world of advertising and marketing is ever-changing. What was popular last month may not be effective a few months later. To keep you up to date, we’re going to take a look at the predicted top marketing trends for the next 12 months.

Human Brands

Long gone are the faceless organizations from yesteryear. Now, it is all about being as human as possible. Brands are putting all of their efforts into providing customers with a more personal experience. We’ve seen this become quite popular on social media. Now, social media managers sign their names off on the tweet. Customer service representatives use their names in Facebook communications. It’s all about becoming a face and not just another big name organization. If you want to piggyback onto this trend, then you need to build solid connections with customers. This is the only way to provide that human experience that potential customers are crying out for.

Need to Promote your Event? Here’s How to use Social Media as a Marketing tool [InfoGraphic]

Social Media for Business events

How to Use Social Media to Drive your Business?

Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition, higher conversion rates, increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for.