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Engagement! The only way to achieve a higher marketing engagement is through your audience’s interest of your subject. And every marketer’s goal is to attract their audience from their contents. Who wouldn’t? But let’s admit! It’s not easy to grab your audience’s attention immediately. In fact, not all marketers can successfully achieve the desired outcome. As a marketer, it is your call on how you can make your audience read your entire article or page – not just through clicks.
Generally, having an impressive content is not enough to grab their interest. When it comes to engagements, doing a guaranteed SEO is one thing you should consider achieving your goal effectively. However, this road is not going to be easy, especially when there are more and more brands that you must compete in the marketing industry – you have to, if you want to succeed.
And if you’re still sceptical enough with your work, below are some tips for you to apply to effectively and successfully drive higher content marketing engagement.
There may be a number of people out there who would be quick to refute this fact, but did you know that prioritizing more on visual content in your social media endeavors could actually improve your social media growth? This is due to the simple fact that our minds are hard-wired to get hooked to images first, rather than words. Those who might say otherwise should consider the scientific facts that back this claim.
We’re halfway through 2015 already. It’s the perfect time to look at some of the marketing trends we’ve seen this year. It’s also the perfect time to look at what may be next. The world of advertising and marketing is ever-changing. What was popular last month may not be effective a few months later. To keep you up to date, we’re going to take a look at the predicted top marketing trends for the next 12 months.
Long gone are the faceless organizations from yesteryear. Now, it is all about being as human as possible. Brands are putting all of their efforts into providing customers with a more personal experience. We’ve seen this become quite popular on social media. Now, social media managers sign their names off on the tweet. Customer service representatives use their names in Facebook communications. It’s all about becoming a face and not just another big name organization. If you want to piggyback onto this trend, then you need to build solid connections with customers. This is the only way to provide that human experience that potential customers are crying out for.
How to Use Social Media to Drive your Business?
Social media marketing can improve your business in several ways. Promoting your company or services on social media networks can lead to greater brand recognition, higher conversion rates, increased traffic to website, reduced marketing costs, improved customer satisfaction and even better SEO rankings. You also get to directly interact with your customers, listen to their experiences and understand what they are looking for.